If you didn’t know already, you need an explainer video (or a landing page video) for your business. There’s no way around it –
Sure, we may all one day soon be walking down the sidewalk wearing VR goggles trying not to bump into telephone poles, but it’ll still be
For now, though,
So yes, video marketing has been here and it’ll be here to stay, and for good reason.
Of course, just like with any other business decision, you need to know what to look for when choosing a vendor to deliver the goods. Here’s what you should take into account when choosing an explainer video production company to work with
What To Consider When Choosing An Explainer Video Company
Right out of the gate, if you’re looking at the examples on a company’s website and you can’t imagine your own brand represented by what you’re watching, you don’t need to go any further. Additionally, an extensive portfolio is important.
There are some good new companies out there, but you probably don’t want to be the prototype to see if what they can come up with actually works. Also, some legacy companies do one style very well, but if that’s not the style that works with your brand tone, it’s best not to force it.
A video production company doesn’t need to have a full spectrum of designs and styles to deliver excellent results, but it does need to have references that make you smile to yourself and think, “Wow, yeah, I could see my brand swapped in there.”
Related to the portfolio, but one step deeper.
If you’re looking at a wide range of examples from a video production company but they’re all awful, that’s no good.
More often though, you’ll see a wide range that doesn’t necessarily look
How does the work look?
Will your video be custom-created from scratch?
Or will you be getting recycled art and stock images?
Template productions are cheap, but they also look the same across every video, with no real customization or connection to your brand tone and style.
This often goes hand in hand with the next point.
You get what you pay for. Always, and in every industry.
If you think you’re going to get an amazing explainer video for two hundred dollars anywhere on the planet, you’re not.
Not unless your cousin starts an animated production company for fun because he won the lottery and only wants enough to pay the electric bill.
Otherwise, you need to take your budget into account.
Most vendors will have a variety of packages. Cheaper doesn’t necessarily mean lower quality, but it will always mean lower detail in the design.
For example, 3D graphics will cost more than 2D (visuals need to be modeled, rendering takes more time, etc.), and the more art that has to be created, the higher your cost will be.
This may be more important than any other factor.
None of your choices mean anything if the vendor doesn’t listen to your needs and goals. And that’s actually part of the reason why we can charge such a great price here at Yans.
We start with a full discovery process to learn everything we can about your company and product, and we listen to you every step of the way. This allows us to make the right decisions the first time, saving everyone time and money in the end.
Some video production companies take your money and make all the decisions for you.
And honestly, some are really good at that.
Those are also the teams that cost fifty grand (and more) to work with.
But outside of the elite agencies making videos for multi-billion dollar companies, you’re better off finding a vendor who knows what they’re doing and isn’t afraid to recommend suggestions but will also listen to your feedback. It is, after all, your brand at the end of the day.
Now that we’ve covered the key items to remember when shopping around for someone to partner with to create your explainer video, let’s take a look at the best explainer video companies working in the market today. While we feel this list represents the top 30 options, it’s in no particular order.
The 30 Best Explainer Video Companies For Fall 2019
Yans Media has been in the animated video production game for years, and with over 300 explainer videos created for clients worldwide, they have a lot to offer:
•Great pricing due to an efficient workflow and experience in knowing how to do things right the first time.
•A portfolio of global clients that includes businesses in dozens of categories, including:
•100% original artwork and custom designs, no matter what your budget.
•Two revisions for nearly every step of the process, meaning if they need to make a tweak or adjustment, it’s built in to the process. Unlimited revision packages are available as well!
•World-class communication to make sure they’re always on the same page as you to best understand your needs and goals from day 1 to finalization.
•A huge spectrum of design choices, production styles, and options. Yans has expert artists and animators that can create video that matches your brand.
•Professional script writers who create a message that stirs emotion, delivers your information, and drives viewers to take action.
With pricing starting at just $2000, Yans Media offers one of the best bang-for-the-buck packages in the industry. Contact them to see how they can deliver an awesome explainer video for your business.
Although explainer videos haven’t been around that long, Demo Duck was right there at the beginning, back when explainers were more commonly known as demo videos. Hence their name. They’ve since moved on to expand their portfolio to include live action and traditional commercial videos. They’re a small crew, but that’s a benefit. You’ll get good work from a tight-knit team.
Another of the original explainer video companies, Explainify work with a wide range of clients from startups to large corporations. They specialize in taking complex messages and simplifying them, incorporating researched marketing techniques and strategies into their videos.
Switch Video is a respected explainer video production company based out of Canada. Known for their work with big tech clients such as IBM and HP, they stand by a promise to unlock the potential of every idea, product, and business they work on. They also are known for excelling at setting reasonable delivery deadlines and sticking to them.
#5.Yum Yum Videos
Winning the award for
If you’re a tech company, you may want to consider Thinkmojo. Their specialty is creating videos for brands in the tech space such as Google, Twitter, Slack and Square. Creating visually impressive video that blends well with tech brands is what they do best.
Epipheo is another production company that has been around since the early days of explainer videos. Now expanded to both animation and live action video, they are a good option for either. They’ve scaled their team since the beginning, and still pride themselves on getting to the truth of your brand, then building an engaging story around that.
Illo is the first video production team on our list that is known as much for their distinctive style as they are for the great work that they do. Once you see an Illo video, you’ll recognize their work any time you see it after. Simple and delightful, they’re worth checking out just to enjoy the art they create.
Another agency known for their distinctive art, Cub Studio shows what can be done with animation when a larger budget for detail is involved. Founded by an animator and marketing strategist, Cub Studio has won several awards, and is definitely worth checking out if you’ve got a larger budget to spend.
Based out of Russia, Toondra not only creates explainer videos but will be more than happy to create animations for you for whatever you need. They can make videos, characters, icons, avatars, and a la carte animations for websites or apps.
#11.We Are Alive
While We Are Alive creates fantastic explainer videos, they are also known for audio. Few small production companies actually create their own music and sound effects, but these guys do, offering them independently, or packaged with their videos. Based out of Dubai, We Are Alive deserves serious consideration for full-service explainer video work.
Around since 2008, Planet Nutshell specialize in creating videos for tech, non-profits, healthcare organizations, and educators. If you’re working in one of those sectors, their vast expertise will be a benefit in helping you reach your target audience.
Ydraw is a whiteboard video animation company like no other. You may have seen plenty of whiteboard videos, but you haven’t seen any like theirs. That’s because they use extremely talented cartoon artists to create detailed, artistic, next-level whiteboard drawings that are as fun to watch as they are informative.
Explainer video company based in San Francisco. While they create animated explainer videos, rocketwheel is more known for their hybrid “screen animation” style videos, combining live action with animations.
The team at Wyzowl has a lot of experience to back them up, and I do mean a lot. They’ve created over two thousand videos in the past seven years in every industry imaginable. They also include unlimited revisions with their packages, so if you get the feeling you’re going to be changing your mind a lot, they could be a good choice for you
Continuing our bird theme, Studio Pigeon is next on our list. They use more of a cartoon style for their work, and it’s excellent. The way they tell stories with their characters is top-notch, and they are another agency worth looking into if your budget allows.
Idearocket is another solid option if you’re a tech company or have a complicated product to market. Their expertise in taking complex ideas and simplifying them, often by using metaphors to help explain big concepts, helps with those data and info heavy services and products.
With a one-eyed octopus as a mascot, what’s not to love? Seriously, though, Blinktower creates cool animations and serves a global client list from their home base in South Africa.
#19. Kasra Design
With a focus on 2D, 3D, and motion graphics, Kasra Design has created over 500 videos since its inception. They are especially experienced in working with startups and in the corporate video space.
From the windy city of Chicago comes Loose Keys. Another art-focused video production studio, they create explainers in animation and motion graphics and are known for producing music videos for some big name artists. Worth a look just for that!
Simple Story prides itself on building relationships with its clients, something we value highly ourselves. Putting emphasis on customer service, they go the extra mile to make sure your questions are answered and feedback is listened to.
Be it for a Facebook video campaign or to go to YouTube, a great video ad always pays off well.
And talking of the best campaigns of all time, here’s a list of 5 Christmas Video Campaigns that we can all learn from.
One of the newest trends in video production is template videos you create yourself. Renderforest is one of the leaders in the field, with many package options. Keep in mind that everything is based on stock footage and templates, and you’ll be doing all the assembly work yourself, but if you’re working with a tiny budget, this is worth checking out.
If you’re on a budget and tight on time, Breadnbeyond might be an option for you. While you won’t get the most detailed animation, amount of options, or level of customization, you will get a decent video at a good price in a fairly quick time frame.
A fairly standard option for explainer videos, Demoflick is still worth investigating if you’re budget conscious. They’ve got some big clients in their portfolio, and offer a quick response if you reach out to them.
Wienot is another whiteboard video production company. They’re big on storytelling and have a lot of experience with many clients. What we really like about them, though, is their promise of giving back and the work they do with charities and non-profit organizations.
#27.The Explainer Guys
The Explainer Guys… well, they’re guys, and they make explainer videos. Sometimes the best names are obvious names. Combining marketing strategy with creativity, they stand by a promise that their videos are designed to increase sales and elevate your brand.
Nerdo comes to us from Italy, with a passion for storytelling that goal of creating distinctive visuals for every video that they produce. Another great option to check out if you’re looking for a unique art style.
From Miami, Gisteo has been around since 2011. Founded by a marketing exec, they create videos with advertising strategy in mind. Gisteo also has an in-house Spanish speaking team, which makes them a great asset if you’re planning on video for the Spanish language market.\
With offices in Oslo and Cape Town, 3rd Floor is a small, yet dedicated team that provide both live action and animated video options.
As you can see, when it comes to picking an explainer video company, there are a plethora of choices to choose from, and our list is only scratching the surface.
There are scores of styles, specialties, methods, and strategies at hand. And that’s not even taking into account the other must-haves, like working with people you actually enjoy talking to, and who expertly communicate with you to discover, implement, produce, and deliver your brand message in the best way possible.
We know you probably have more questions, and we’re happy to answer them for you. Even if you’d just like to chat about animated video options, we’d love to talk. Reach out to us any time, and best of luck with your search!