If you didn’t know already, you need an explainer video (or a landing page video) for your business. There’s no way around it – video is the present and the future.
Sure, we may all one day soon be walking down the sidewalk wearing VR goggles trying not to bump into telephone poles, but it’ll still be video that’s being streamed into those goggles.
For now, though, regular video is what you need, and there are scores of good explainer video companies to choose from.
So yes, video marketing has been here and it’ll be here to stay, and for good reason.
Video is engaging and exciting, and conveys exponentially more information about your brand and message in an easily digestible format.
Of course, just like with any other business decision, you need to know what to look for when choosing a vendor to deliver the goods. Here’s what you should take into account when choosing an explainer video production company to work with
What to consider when choosing an explainer video company
Right out of the gate, if you’re looking at the examples on a company’s website and you can’t imagine your own brand represented by what you’re watching, you don’t need to go any further. Additionally, an extensive portfolio is important.
There are some good new companies out there, but you probably don’t want to be the prototype to see if what they can come up with actually works. Also, some legacy companies do one style very well, but if that’s not the style that works with your brand tone, it’s best not to force it.
A video production company doesn’t need to have a full spectrum of designs and styles to deliver excellent results, but it does need to have references that make you smile to yourself and think, “Wow, yeah, I could see my brand swapped in there.”
Related to the portfolio, but one step deeper.
If you’re looking at a wide range of examples from a video production company but they’re all awful, that’s no good.
More often though, you’ll see a wide range that doesn’t necessarily look bad, but doesn’t necessarily look great either. This might not be a deal-breaker though, especially if the price is right.
How does the work look?
Will your video be custom-created from scratch?
Or will you be getting recycled art and stock images?
Template productions are cheap, but they also look the same across every video, with no real customization or connection to your brand tone and style.
This often goes hand in hand with the next point.
You get what you pay for. Always, and in every industry.
If you think you’re going to get an amazing explainer video for two hundred dollars anywhere on the planet, you’re not.
Not unless your cousin starts an animated production company for fun because he won the lottery and only wants enough to pay the electric bill.
Otherwise, you need to take your budget into account.
Most vendors will have a variety of packages. Cheaper doesn’t necessarily mean lower quality, but it will always mean lower detail in the design.
For example, 3D graphics will cost more than 2D (visuals need to be modeled, rendering takes more time, etc.), and the more art that has to be created, the higher your cost will be.
This may be more important than any other factor.
None of your choices mean anything if the vendor doesn’t listen to your needs and goals. And that’s actually part of the reason why we can charge such a great price here at Yans.
We start with a full discovery process to learn everything we can about your company and product, and we listen to you every step of the way. This allows us to make the right decisions the first time, saving everyone time and money in the end.
Some video production companies take your money and make all the decisions for you.
And honestly, some are really good at that.
Those are also the teams that cost fifty grand (and more) to work with.
But outside of the elite agencies making videos for multi-billion dollar companies, you’re better off finding a vendor who knows what they’re doing and isn’t afraid to recommend suggestions but will also listen to your feedback. It is, after all, your brand at the end of the day.
Now that we’ve covered the key items to remember when shopping around for someone to partner with to create your explainer video, let’s take a look at the best explainer video companies working in the market today. While we feel this list represents the top 30 options, it’s in no particular order.