CAN A FREELANCER MAKE MY VIDEO?
Hiring a freelancer is possibly your cheapest option, but here’s the issue. Generally, freelancers are designers or animators, and that is their specialty. Everything else they will either be sourcing out, including voiceover. Even if you provide your own high-quality script, the freelancer will still have to storyboard it and tie it to your brand message, and generally they aren’t experienced marketers. So you tend to get someone talented at one thing, and just OK at the rest. When you hire an agency, you get a team, each experts in their own field.
Tips for hiring Freelance Animators
USE SOCIAL MEDIA PLATFORMS
Many companies are using social media and freelance platforms as Fiverr, or Upwork to target audiences and expand their business. And freelancers use these platforms for getting projects.
Post ads online so that freelancers can look you up and contact you. Make sure to explain briefly about your product/service, timeline, budget, and style of animation in the advertisement.
Different software is used for different types of animation. Hence, make sure that animators are experienced with all software. Don’t forget to request the link for their portfolio. Ultimately this will show whether or not they can meet your project expectations.
ASK NECESSARY QUESTIONS
Here are some questions that you should put up to a freelancer.
•How many productions have you been a part of?
•What is the biggest challenge that you have faced in animation?
•Why does your style match the needs of this project better than any other animators?
•Have you ever had a conflict with the director of a project?
•How many hours do you typically dedicate to a project?
You do have to consider experience when finding freelance animators.
But apart from experience, you should also look at the styles of freelance animators. Confirm whether it matches the style of the demo video you are envisioning.
Some animators may have exceptional skills, but they won’t be suitable to take on the job if those skills don’t properly match with your projects. Therefore, you should look for a freelancer who has experience in the animation style you’re looking (2D animation motion graphics, 3D animation, etc).
For instance, you come across a freelance animator who has experience in intensive 3D animation or high-end visual effects. Great! They also could be a talented motion designer but won’t be suitable for a simple 2D animated demo video. An ideal animator for demo videos is one who is proficient with 2D animation production and has good illustration skills.
DETERMINE HOW MANY PROJECTS A FREELANCE ANIMATOR IS READY HANDLE
Managing a project is a very tumultuous task.
Before assigning any project, don’t forget to ask how fast they can deliver.
It might so happen that your freelance animator is always extremely busy with other projects. They may be extremely talented, but unable to deliver what you expect of them on time because of too heavy a workload.
You have to be careful when choosing a freelance animator. If you chose an inexperienced animator to save money, you may struggle to communicate with your animator and meet your deadline.
Here’s the deal:
A professional freelance animator will be fast and require minimal supervision, but…
The bottom line:
Animation studios are far better than freelance animators as they have reputed professionals and more experience.
And here is why:
Constant practice and collaborative work creating animated videos makes them experts in their fields. You’re working with experts in each area – scripts, design, voiceover, animation, etc. To find one freelancer that is an expert in all of those things at once is pretty much impossible. Also, a good animation company doesn’t use any templates or a cheap explainer video toolkit from sources such as Videohive.
Because of professionalism and reputation, animation studios will always meet deadlines – no matter how much workload they have. Also, they know that their part is just a piece of a much larger campaign.
You will get quality work at affordable prices. In the case of a freelance animator, there’s a complete risk that you won’t get your project completed as per your expectations and within the deadline.
With a studio, you will get a high-end video that will rank on Google search engines. The better your video is, the more chances of growing your business rapidly.
An animation company will stay in touch with you at every stage of video production, working within your brand standards and guidelines to reach your vision. That’s something that’s often not feasible for freelance animators because of their irregular work schedules and lack of familiar team to collaborate with.