What is the Best Style for a
Mobile App Promotional video?
This is a question we get often as an explainer video company. There are certain factors that are always necessary – app explainer videos should always be engaging, compelling, and work to increase traffic to your application with strong calls to action.
Beyond that, the answer varies. Motion graphics animation often works well with data-intensive applications that need to show screen captures. 2D animation adds storytelling components to a video. 3D video can be visually stunning; it’s also more expensive. Then there is the question of tone – should your app promotional video be funny or serious, feature – heavy or sales flavored, and so on.
Don’t worry if you’re not sure just yet on all the details, we work closely with all our partners to create a unique video that works best for them!