What is a Branded Content Video?
A branded content video is designed more to “get the word out” than to sell. The idea is to make an emotional connection with your target audience. Picture the iconic ad campaigns for brands like Nike or Apple – corporations that excel in the field. Branded content videos are short, engaging, and work as a first impression for your company. Think of it like a first date – branded content videos should grab attention, be compelling, and leave them wanting more!
What is the Role of a Brand Video?
Compelling Content that Gets People Hooked
A branded content video should raise awareness of your company and tell a brand story. Unlike an explainer or sales video, brand videos focus less on features and benefits, and more on establishing an authentic connection and stirring the emotions of your target audience. It’s often the first step of a sales funnel, provoking curiosity to investigate deeper – perhaps leading to an explainer video. A well made branded content video can do more for your company’s profile than any other form of marketing.