3. Make the video script short
When you are thinking the concept of your video, you will also need to know the span of a human. Did you know that the span of a human is 8.25 seconds? That is lower than a dog that has 2 minutes attention span. What does it mean?
The first 10 seconds of your video will really determine the future of your brand. Even less, the first 8 seconds of your video must engage the people who watch it.
The ideal duration of an explainer video is about 60 seconds up to 120 seconds. So, it is very important to keep your explainer video script short and dense.
“So, how do I make a short and dense script?” To give you the big picture of this, keep in mind that the standard of the script in the professional agency is 140 words of text. You will probably want to stick to that number. It is the words minute that you won’t want to miss.