YOU NEED TO GRAB ATTENTION QUICK
In this first section, I’m going to be sharing pages and pages of complicated math equations that you will neither understand nor care about.
But that makes a good point, right?
It only takes a few seconds for our brains to take in information and decide yes, I would like to keep paying attention to this or to check out and move on entirely.
Much has been discussed recently about attention spans.
Some research shows our average attention spans are shrinking by the year.
Other studies claim that is false, and that we don’t, in fact, now have shorter attention spans than goldfish (8 seconds, if we’re keeping track).
What is universally agreed upon is that there is more stimulation competing for our focus and attention than ever before.
While our attention spans are probably longer than that of a goldfish, our decision to continue paying attention is made in about that amount of time.
Think about what that means when you’re trying to share your brand message, product, or service.
If your website starts off with a jumble of text, you’re going to lose your audience before they even get around to seeing what you’re all about.
That’s why a homepage video is so valuable – but don’t take my word for it. Research shows that video is incredibly effective.
You can check the article by Forbes where you can learn more.
HERE ARE A HANDFUL OF RELEVANT POINTS:
•Homepage or landing page videos can increase conversion by 80%
•59% of company decision makers would rather watch a video than read
•90% of customers report that product videos help them make purchasing decisions
•Marketing expert James McQuivey estimates a single minute of video is the equivalent of 1.8 million words
Think about that last point for a moment.
One minute of video conveys as much information as almost 2 million words!
I’ll elaborate on that point in the next segment.