Live Action Vs Animation Better Choice For Business

Explainer video is needed to have good business advertising, however, there is a significant difference between the two.

Most people don’t care very much about the characteristics of both Live action or animated explainer video. They usually need something that suits their budget, however, you can say that advertising is the biggest cost in running a business.

Without proper advertising, your business will not develop as quickly as you want.

Running ineffective advertising could also put your position in danger because of the cost of making one. Before you decide which one is a better choice for business between Live Action VS Animation, you have to really know their characteristics.

 

Who The Audiences Are and What Kind of Business You are offering.

Before you even started to make any plans, you should know well who your audiences are.

While animated explainer video might be interesting for people of certain age, live action explainer video might have more appeal to older people.

If the video has more appeal to the target audience, then the engage rate would be higher as well as the effectiveness.

If you want to make a really effective explainer video, you would want to draw attention from the target audience as many as possible. However, even knowing your audiences alone won’t assure you to have a proper explainer video. There will always be other factors that should be considered.

 

 

If we talk about advertising, we should also talk about the kind of “thing” we want to promote.

Can you really explain or deliver the message to the audiences using that kind of video?

There are things that should be done with animated ones, but sometimes, making a live action video could save you more time and effort.

Depending on the content and the purpose, you’d better use one kind rather than the other.

Let’s say that you need to make a content about an investment, insurance, or something you need to be emotional. You might use the animated one to create a content based on your storyline, the impact, however, might be much less powerful than the one created in live action. This is because something abstract, like emotions, is better expressed by someone or something real rather than animations.

On the other hand, if you want to make something more creative, imaginative, and unique, most of the times, you will need to spend unimaginable resources to realize it.

However, with animated videos, you won’t need to spend much resources or time just to make a single video.

Thus, knowing your target is the most important thing over anything else. Deciding things too carelessly will only lead you to loss of resources and time.

Know Your Resources and Limits

Needless to say that the resources and ability of each individual are obviously different.

It is true that you need an explainer video to make your business known and attracting people’s curiosity. However, the cost to make such video might not affordable for some people. It is simply because of the resources and the time needed to make one. After you finished making a video, you’d still need to wait for sometimes before the impact appears.

 

Running a business is not as simple as playing monopoly game which resources could be renewed over a single turn. In real life, you would need to wait at least for weeks to see whether your explainer video indeed has an impact on the society. If the result is not so good, you might need to change the concept and spend more resources.

While you are wondering which one you should use for your upcoming project, you also hate to regularly review how much fund is left and could be spent.

 You might think that live action explainer videos are great and have much better impact than the animated ones. However, if you have very limited funds, then you are on the wrong side for choosing the live action ones.

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What do you need to make a live action video?

You would need a suitable environment, suitable people for their roles, and then a professional to help you editing the videos post-shooting. Just from those elements, you would need at least more than US$3000 to make a simple one.

You can compare with making an animated video. You don’t need that many elements to think about yet you can expect better results than the animated ones. Of course, these are also depending on the things you want to promote them. A great explainer company could charge you with US$2500 for their service, but you would get an amazing animated content.  Meanwhile, spending $5.000 on the live action ones couldn’t assure you to get the best result.

 

What is the explainer video style you want to use

Presenting a business means you have to own a valid data and so on to gather more interest.

Presentation is the process to share those data so that people would know the chance they are facing. Indeed, live-action videos are the best tool for some occasions, but most of the way, animations could give you the presentation you need.

If you want to present some charts, motion graphics, 3D or 2D, you might need to spend more effort if you use the live action videos. However, with animated ones, you can reduce the cost while maintaining the impact on the audience.

 

Making an explainer video might not as simple as you’ve ever thought. It needs a careful analysis of the target audience and your own capabilities. While you have many ideas and concepts, you need to find a way how to realize those ideas into an appealing live action explainer video or either animated explainer video.

While you can make more emotionally-appealing, touching, and heartwarming ones with live action videos, you will also need to use the animated videos for much wider creativity. Make sure you choose your concept well or you will end up wasting your funds and time.

 

 

Making an explainer video might not as simple as you’ve ever thought. It needs a careful analysis of the target audience and your own capabilities. While you have many ideas and concepts, you need to find a way how to realize those idea into an appealing live action explainer video or either animated explainer video.

While you can make more emotionally-appealing, touching, and heartwarming ones with live action videos, you will also need to use the animated videos for much wider creativity. Make sure you choose your concept well or you will end up wasting your funds and time.

 

 

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