There has been a misconception about product video which focuses on B2B and B2C. We often neglect the point of view of customers.
Many businesses fail to deliver the messages to their potential customers because they’d rather focus on the product’s features, not the solution that they can offer to relieve the bad points that the customers may suffer.
So, we can agree that we have the common ground about the “ product video ” concept.
What is an Explainer Video?
The demo video does not only show the physical appearance of the product.
The content sums essences all up so that the buyers can make the decision.
Meanwhile, the product videos are focused on the product or service introductory.
Branded videos can be animated as well, but these present the face of the company.
The videos for the product rather describes how a product can be useful for clients in the real life.
Product videos are not screencast video or tutorial video as well.
You might have seen that there are many ads showing someone browses the web to find the product, and encourage you to do the same.
The good example of this is the look-over-the-shoulder of a talent who uses your company’s product including the easy step-by-step instructions, Q & A, reviews, or customer support videos. While this kind of video indeed provides the solution for customers, it is still less effective than product video.
What is the bottom line?
A good video for product is one which engages the users and gives the sensible reasons why they need to consider purchasing your product.
The characteristics of an effective product video
Product videos are useful in sales and educating the audience about your product.
When it comes to an effective video, you will need to know your target audience.
Then you will need to present the right type of the video at the right time and place in order to get the positive impact.
An animated explainer video might be great for a digital product, but for a product that is used in real life, like toast maker, you need to show the exact product so that your product can catch the attention.
If you are a startup, you can’t go wrong with being bold.
You can be brand focused but you can also think outside of the boss.
The prices of making the videos can be different. But if you can get it right, you will earn it later.
Besides the creativity, you will also need to uphold the informative aspect of your videos.
Make sure that your video has the dense information that the audiences are looking for.
Focus on the benefits, not the features. The formula of effective videos for your product is very simple.
It can go like this.
•First is the problem
•Second is the solution
•The third is about how it works
PRODUCT VIDEO DURATION
You must know that people have really short of attention spans.
That’s why you will need to keep your product video short.
This should only be as long as 30 seconds. But it is not an absolute rule.
If you are able to make a creative video and keep it fun, your audience may prolong their attention spans to up to 1 minute or so.
Invest In a Proper Video
You need to make sure that your product will look good in the video. That means you will need to invest in a proper studio.