Most of us already know that branding can be a tough task for every startup. Innovating a new product or service has always been a challenge since it is not easy to inform and convince people to believe in something that we believe in.
Today we will talk about how explainer videos can help you introduce your brand also explain what your brand does and how it is standing out from others.
Probably you haven’t known about this, most folks only have a short time to pay attention to something. While a pile of papers is not intriguing for them, long presentations are not good either.
So what you can do as a startup doer or as an entrepreneur?
The answer is easy and straightforward, the startup video, more specifically, a startup explainer video.
What is an explainer video?
An explainer video is a short video that informs the viewers about your brand, company, product, service, promotion, or anything you want in “entertaining” way.
It is not an advertisement or sales videos.
Rather, company introduction video content focuses on the introduction or informational purpose to fetch the potential customers in your company or brand, or just purely grant them the quick facts to learn more about your brand.
The statistic shows that startup explainer videos are proven to be an effective way to communicate with the potential customers. The startup explainer video also helps in conversion numbers. Here is the reason why.
1. EXPLAINER VIDEO IS SHORT AND EFFECTIVE
As mentioned, most video viewers only have limited time to pay more attention to new videos. That is because of certain factors like a tight schedule, patience, attention spans, distraction, and so on.
So, you’ll have the tiny gap to fill. Based on the statistic, 90% of the smartphone and PC users will just skip long and boring commercial videos (2 minutes). You will only have about 60 to 90 seconds max to inform the points of your brand.
Here is the deal:
With custom animated video, you can make it happen. You will be surprised at how much impacts you’ll establish after sharing your startup explainer video through social media sites. The short videos encourage you to highlight the key points such as the value, the solution you offer, and how to find your brand.
2. Short startup explainer video shows your company image
As a startup business, your audience has zero picture of your company image. Folks still don’t know who you are.
Through videos, they will know you through the content you present. And we are talking about the detailed aspects of videos regarding
• The theme, and others.
They will have a glimpse of your brand which they will grant a sense of what your company does. For instance, you will know just in seconds when you look at the poster of an old man wearing glasses and white shirt. The background color of the poster is red. You’ll know in seconds that it is one of the most renowned fast food chains in the world.
3. Videos simplify everything
The animated explainer video can simplify everything that you want to deliver to your audience.
When you make these videos, your viewers will look up into the context of the video and they will understand exactly about what you do.
For instance, you want to introduce a new product to your audience. Chances are you’re returning customers and potential customers will be in the same pool. There is no “much” time to explain anything about your product in details. Words can be really daunting when you describe something. With the help of the explainer video, it will become easier to clarify things so that you won’t leave your audience with bias information.