App explainer animated video for financial platform Symphony
In the trading world, information is the most valuable asset. Data is capable of turning markets, raise stocks and swing currencies. As a result, markets become vibrant communities where individuals interact to share content, insights, and opinions. And just as a modern app explainer, software connectivity is key to achieving the best results.
Is there a second most valuable asset? Speed. In financial markets, one second can mean the difference between a winning trade and a losing streak. Now, what happens when information and speed meet? You have Symphony, a communication service that helps organizations seize the power of fast and reliable data.
The challenge: Create an app explainer video to describe Symphony services
The people at Symphony contacted Simplifilm to create a series of app explainer videos. They wanted to describe their features to the public in an easy and engaging way. Since their services include a wide variety of financial solutions, they wanted a mobile app explainer video series that could transmit the idea of speed, interaction, and security.
Symphony’s top product is an app, so we immediately started brainstorming explainer video ideas. But they wanted to come across as both friendly, yet professional. For this reason, we also wanted to add concepts from corporate explainer videos to the mix. Our explainer video production company was eager to start.