THE CHALLENGE: KNOCKING THE KING OFF THE HILL
YouTube may have made a lot of people angry, but it’s still the Goliath, and BitTube is the David. They needed an animated company video that could make a strong case to content creators for why they should switch to them.
THE SOLUTION: CLEARLY EXPLAIN TO THE PEOPLE THAT BITTUBE GIVES THEM WHAT THEY WANT
To compete at such a high level where YouTube is your direct competitor means you need to know exactly what your message is, and then deliver it precisely. That was our goal with BitTube. You could call this video a blockchain explainer video, a standard explainer video, and a startup video, and you’d be right on all counts. The real key is in the details.
•A slow, smooth delivery that makes it crystal clear why BitTube should be a content creator’s new home
•A message that conveys BitTube is on their side and that they are free to create what they want and still get paid for it
•A secondary call to action announcing the ease of importing their content from other sources with a click of a button
•A bit of humor to tie it all together
Launching a video streaming service is no minor task, but that’s not what potential users think about. They don’t know, nor do they need to know, what goes into starting a business of that magnitude. All they need to know is, “Does this solve my problem. Can I make money again.” And with our 2D animated explainer video, we gave them a clear and resounding “Yes.”