Explanation Video For The Visa’s New Financial Football Game
Do you love football? Are you financially smart? If you love rooting for your favorite team and also know what an IPO is, this financial football explanation video will make your day.
Launched for the FIFA World Cup of 2014, you can now have fun and put your financial skills to the test with this great example of what animated explainer videos should be.
The World Cup is probably the biggest sports competition on the planet after the Olympics. It’s also the biggest draw in terms of fans, money, and sponsors. This is an ideal position for any company that wants to advertise its products to the millions of fans who take football to heart.
The Challenge // Create An Entertaining Animated Explainer Video To Benefit From The Hype Of The World Cup
Companies from all industries start their marketing engines around big sport events, like the FIFA World Cup. This is especially true for global brands like Visa, who approached our explainer video production company to create an explanation video for this magnificent event.
They wanted to develop motion graphics that were both entertaining and educational, in the hopes that people would have fun and sharpen their financial skills. They also wanted to create animated video content for classroom curriculums for students of all ages.
The Solution // Create Animated Video Content That Was Educational And Exciting For All Ages
Laclary and Yans Media decided to partner to make a stunning startup explainer video. We gathered branding assets and chose 2D Motion graphics as the style of the video. There’s a reason behind that choice of style; people have a short span of attention. To keep engagement high, we wanted to surprise viewers with fun and artistic content. There is no better design plan than 2D motion graphics for this purpose.
Using start-of-the-art technologies and tools, we started video production. We also used the Laclary assets to promote the brand identity and culture. The fun animated characters, objects, and colors are tested before rendered (finalized). Ultimately, we would keep the texts in the dominant narrative so that the video can best convey the company’s messages.
Animation production: Yans Media
Style: 2d motion graphics
Vertical(s) Financial Services
Creative Direction: Tigran Movsisyan
Story Board&Illustration: Nune Khachatryan, Hasmik Sngryan
Motion Graphics: Hakob Gepenyan, Levon Kirakosyan, Tigran Movsisyan