Another great aspect of an animated marketing video is the cost.
Of course, live-action media works well, but when it comes to cost, there’s no comparison.
All other things being equal (length, quality, audio, etc.), you’re looking at costs ten to thirty times higher for a live video vs. one that is animated.
You’ve got cast, crew, locations, food, equipment and more to consider; none of which are cheap (at least, not if you’re doing it right!).
With a custom animated video, your brand message is conveyed to your target audience with a video crafted for your business in the most cost-effective way possible. At least, until artificial intelligence takes over and our computers start demanding their own trailers!
How Much Does it Cost to Create A Custom Animated Video?
Ah, yes. The question everyone wants to know the answer to!
How much is this gonna set me back.?
Well, there’s no secret, no mysterious high number that we won’t admit until you’re stuck in a sales funnel.
Prices vary based on levels of customization, of course, but plan on spending $2000 USD per thirty seconds of great quality custom video.
We have clients with diverse needs, and we are happy to work with them to reach their goals. We can create a video with higher levels of production and have a highly talented team that can make it all happen.
I SEE ADS FOR LOW-COST VIDEO TEMPLATES. SHOULD I JUST DO THAT?
In a word – NO. Here’s why.
While technology has given us all the ability to do things that were never before possible, what it doesn’t offer is the decades of combined experience that a professional company can give you.
At Yans, we’ve made hundreds of videos for clients, and we know what works. We know how to structure a script to appeal to emotions, how to create visuals that hook viewers in and make them want to see what happens next, how to build to a climax that stirs your target audience to take action. And we know how to put it all together effectively.
Another big part of what keeps services like online creator platforms from working is that they are the opposite of custom.
No matter how many options you may have, you’re still just working from templates that every other customer of theirs has access to.
And, sorry to say, but nothing screams cheap like paying for a video that can’t possibly capture the message of your brand because it’s cobbled together from a library of random stock images and video clips.
When you work with Yans, you’re getting 100% original design each and every time. When we say custom animated video, we mean it!
MY VIDEO IS FINISHED AND LOOKS GREAT. NOW, WHAT?
Your animated company video can be used for basically anything you’d like!
Sometimes we create videos that our clients want to use for a specific purpose, like trade shows, presentations, or an explainer video for a crowdfunding campaign.
Sometimes the goal is to use the video for multiple purposes; for example, a well made custom explainer video works across the board for potential investors, potential customers, landing pages, and more. Here are some of the many places an animated marketing video can be used:
WHAT ABOUT FREELANCERS. CAND I USE THEM?
Freelancers are great. We love working with them from time to time, and many are talented and experienced. That said, you’ll never find freelancers to create your video in a way that will work better than working with a professional team.
When you work with Yans to create a custom animated video, you’re getting the experience, skills, and dedication of no less than five people – all experts in their own fields. Our scriptwriters work full time doing that and only that.
Same goes for our artists and designers.
Even our voice talents are among the best in the world at what they do and had to audition to get to where they are now. And all of it comes together under the leadership of the creative director who makes sure every piece of the puzzle is in place to create a successful finalized video.
It’s a whole team, working together to make you the best video as efficiently and cost-effectively as possible.
Now, of course, you could find a half dozen freelancers to work together and create a wonderful video for you. But they won’t have the team synergy, which will make the process take much longer. And, most importantly, you’ll be paying freelancer fees, which are going to end up costing you 2 -3 times more than if you work with a professional team that works together under one roof.
Hopefully, this post answers a lot of your questions about creating a custom animated video.
At the very least, even if you don’t end up working with us specifically, we hope that you come away with a greater understanding of why video marketing is so important. It’s not just the present, it’s the future as well, and if you haven’t jumped on board yet, there shouldn’t be any question of whether or not you should. Like they say, the best time to start something is right now!
We’re currently accepting new clients, and we’re always happy to chat with you about your business needs. Send us a message and we’ll get back to you shortly!
2D Animation process – Pre-production, Production, Post-production