We start by understanding your goals through an in-depth briefing and research session. We dive into your product, target audience, and competitors to pinpoint your unique value.
Our team ensures all essential details are covered, filtering out irrelevant information. This comprehensive understanding allows us to create a strategy tailored to your needs, setting a strong foundation for your custom explainer video.

Combining concept development with scriptwriting ensures clarity and cohesion. We determine the best approach—whether a problem-solution model, demonstration, or storytelling—that aligns with your objectives.
Then, we craft a concise, engaging script designed to capture your audience’s attention and clearly convey your message. This stage sets the blueprint for a video that speaks directly to your target market.

We translate the script into a visual plan with a detailed storyboard, outlining each scene and action. This step ensures smooth pacing, balanced flow, and visual clarity, preventing unexpected costs later on.
We often use mood boards to define the style, colors, and overall tone, giving a clear preview of the video’s visual journey and refining any last details before moving forward.

With the storyboard finalized, we bring the visuals to life. We start by creating high-quality illustrations for key scenes, ensuring they align with your brand’s colors and style. After approval, we illustrate the remaining scenes, maintaining consistency and quality throughout.
This process guarantees a visually engaging video that stays true to your brand and resonates with your audience.

Choosing the right voice is critical. We organize auditions based on your preferences for tone, accent, and gender, selecting the best options tailored to your message. You get to review samples before making the final choice.
Once approved, we record the narration, ensuring it complements the visuals and connects with your audience, adding an authentic voice to your story.

This is where your video truly comes alive. We animate the scenes based on the storyboard, script, and visual style, creating smooth and engaging transitions that align with your brand. With all creative elements pre-approved, we avoid costly revisions, ensuring an efficient and high-quality animation process that captures your message perfectly.

We enhance your animation with carefully selected music and sound effects that match the tone and message of your video. This stage also includes final touches like adding subtitles for accessibility, ensuring your content reaches a wider audience.
We create alternative endings for calls to action and craft shorter versions optimized for social media. Finally, we export the video in the format best suited for your needs, delivering a polished, ready-to-launch product.