Varpet  | Yans Media
Varpet  | Yans Media
healthcare organization

5 high-impact results you get from a 60-second explainer video

Explainer videos deliver fast results. Here’s how they work for you:

1.  Attract and engage new clients

Grab attention and drive traffic to your website from social media or other channels, converting viewers into visitors.

2. Explain problems clearly

Communicate the exact challenges your product or service addresses, ensuring your audience understands how you can solve their needs.

3. Stand out from the competition

Highlight what sets you apart and emphasize why your solution is the right choice for your audience.

4. Show the benefits they’ll gain

Make the benefits of your product or service tangible so your audience can see exactly what they’ll achieve.

5. Motivate immediate action

Give a compelling reason for viewers to take the next step—whether it’s contacting you, signing up, or scheduling a demo.

Our explainer videos—crafted to ensure youstand out

​Check out some of our past work and get in touch with us so we can chat about how we can create great work for you too!

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DoorDash

Product journey with 20+ explainer videos that reshaped the funnel.

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Antavo

Showcasing loyalty solutions in a dynamic mixed media style homepage video.

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Cross Network

Visualizing seamless network management in motion graphics.

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Databricks

Showcasing AI-driven Data Lakehouse by the market leader.

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Cyclops

Animated explainer video driving 8x growth and over 550K views on YouTube.

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AdQuick

Animated video for brand awareness with over 600,000 YouTube views.

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Buglab

Isometric style explainer, making digital security simple and accessible for SMEs.

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The Watch Standard

Fast, secure, and transparent luxury watch transactions.

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Veris Global

Demonstrating automated business workflows with dynamic animation.

Explainer video styles  

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animated explainer video

Animated

Great for showing highlights and benefits of any product.

Animated explainer videos offer the most versatile and cost-effective solution for bringing your brand story to life. Perfect for startups, SaaS companies, and tech brands, 2D animation simplifies complex ideas through engaging characters, custom illustrations, and dynamic visuals. This style works exceptionally well for product launches, onboarding flows, and social media content—delivering professional results without the high costs of live-action production.

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animated explainer video

Motion Graphics

Perfect for visualizing data and reaching enterprise clients.

Motion graphics explainer videos are the premium choice for B2B and enterprise companies presenting technical concepts, data visualization, and sophisticated business processes. Using animated infographics, kinetic typography, and sleek geometric designs, this style transforms complex information into clear, professional narratives. Ideal for fintech, healthcare tech, cybersecurity, and enterprise SaaS companies targeting C-suite executives and technical decision-makers.

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explainer video with stock

Mixed media

A great option for corporate videos, brand messages, and presentations.

Mixed media explainer videos combine the authenticity of live-action stock footage with the creative power of animation, delivering maximum impact at a controlled budget. This hybrid approach blends real-world imagery with motion graphics overlays and animated elements to create engaging corporate communications, brand awareness campaigns, and product showcases. Perfect when you need the human touch of real footage enhanced with explanatory graphics.

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screen capture explainer video

Screen capture

A good option for explaining by showing your app in action.

Screen capture explainer videos provide the most direct way to demonstrate how your software, app, or web platform actually works. By recording real product interactions enhanced with professional voiceover, animated callouts, and visual effects, these demos build credibility and accelerate decision-making. The fastest and most budget-friendly option for SaaS product demos, feature announcements, tutorials, and user onboarding content.

Real work& results

Varpet

APP EXPLAINER VIDEO SERVICES

When Varpet's founder approached us, their biggest blocker wasn't the product—it was confusion. Users couldn't tell if Varpet was an app or a service.

Our explainer video production team dug into their older user base and crafted a story-driven explainer video: a "detective" hunting for workers. No rapid cuts. Oversized app screens. Just clarity.

The video replaced lengthy sales calls, built instant trust, and helped convert 15,000 users who finally understood the platform.

Varpet by Yans Media
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Chatrandom

MIXED MEDIA EXPLAINER VIDEO PRODUCTION

Chatrandom needed an explainer video to drive app downloads—but their budget ruled out custom live-action shoots. We created a mixed media solution: high-quality stock footage blended with custom animations for a polished, social-ready video that looked fully produced.

Our team carefully selected clips that matched Chatrandom's young, global audience, then layered in animations to highlight key features: anonymous chat, instant connections, and worldwide reach.

This mixed media approach delivered premium visuals at a fraction of the cost, and the video became Chatrandom's primary user acquisition tool.

Solana

ANIMATED EXPLAINER VIDEO FOR BLOCKCHAIN TECHNOLOGY

When Solana approached us, their proof-of-history technology was groundbreaking—but nearly impossible to explain.

Documentation was scarce, and even crypto-savvy audiences struggled to grasp it. At Yans Media, we needed to make complex blockchain concepts click for investors and non-technical viewers in under 90 seconds. We designed a futuristic, monochrome visual style that placed viewers "inside" Solana's proof-of-history process, turning abstract technology into a digestible journey.

The video became Solana's homepage hero, introduced their innovation to a global audience, and remains one of their most-watched assets with nearly 100,000 organic views.

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Hosteeva

EXPLAINER VIDEO SERVICES FOR SAAS PLATFORM

Hosteeva's team needed a SaaS explainer video that made their all-in-one hosting platform's difference instantly clear—but with dozens of features (PMS, channel sync, smart pricing, guest verification, full-service management), simplicity felt impossible.

We interviewed their team, mapped the manager's daily chaos, then built an animated story that showed the pain first, the platform second. The video became Hosteeva's homepage anchor and primary sales asset, driving demo requests from property managers who finally understood: one login beats five.

Creattie

EXPLAINER VIDEO PRODUCTION FOR PRODUCT LAUNCH

When we launched our own design library startup, Creattie, we finally put 12+ years of explainer video expertise to the test—for ourselves. This wasn't client work; it was our reputation on the line.

We surveyed 2,000 designers to understand their biggest frustrations with design libraries, then built an animated explainer around those exact pain points: limited animations, clunky integrations, outdated assets.

The video positioned Creattie's premium animations as the solution designers were actually searching for. Result: #2 Product of the Month on ProductHunt, Best Design Tool award, and 15,000 new users in the launch period. Our own medicine worked.

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Arbling

EXPLAINER VIDEO FOR AI STARTUP

Arbling is a new AI startup entering jewelry retail—an industry that's never been tech-forward. That made an explainer video critical: we needed to make AI, 3D conversion, and AR try-on simple enough for a six-year-old to grasp.

The founder's challenge: their platform does everything (photo-to-3D, AR try-on, AI shopping assistant, no-code site builder), but independent jewelers don't have time for complex demos. We identified the core insight: jewelry has the lowest online conversion because flat photos don't capture sparkle.

We built an animated customer journey—upload photo, AI finds matches, AR try-on, sale—making the abstract tangible. The video became Arbling's primary pitch, helping traditional jewelers see how affordable AR levels the playing field.

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What makes us the right choice for your explainer video creation

growing results

More than remarkable visuals

Our explainer videos are more than just stunning visuals—they’re driven by strategy to deliver real business results.
Backed by a team of skilled strategists, we dive into your unique challenges and craft solutions that are designed to make an impact.
healthcare product video

A team that sets us apart

Our team combines local talent—scriptwriters and concept creators—with European creatives to bring you the highest quality at exceptional value.
This blend of expertise ensures each project benefits from fresh, culturally attuned ideas while maintaining top-tier production standards, giving you the best quality for your investment.
startup success

Proven expertise for startups and SMBs

With over 12 years of experience and a track record of 5-star feedback, we’ve delivered more than 650 successful projects, helping companies of all sizes—startups to enterprises—achieve impressive results. Our explainer videos have generated hundreds of millions of views, fueling growth and driving measurable success for our clients.

Our explainer video production process designed for success

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Brief & Research

We start by understanding your goals through an in-depth briefing and research session. We dive into your product, target audience, and competitors to pinpoint your unique value.
Our team ensures all essential details are covered, filtering out irrelevant information. This comprehensive understanding allows us to create a strategy tailored to your needs, setting a strong foundation for your custom explainer video.
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Concept & Script

Combining concept development with scriptwriting ensures clarity and cohesion. We determine the best approach—whether a problem-solution model, demonstration, or storytelling—that aligns with your objectives.
Then, we craft a concise, engaging script designed to capture your audience’s attention and clearly convey your message. This stage sets the blueprint for a video that speaks directly to your target market.
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Storyboard

We translate the script into a visual plan with a detailed storyboard, outlining each scene and action. This step ensures smooth pacing, balanced flow, and visual clarity, preventing unexpected costs later on.
We often use mood boards to define the style, colors, and overall tone, giving a clear preview of the video’s visual journey and refining any last details before moving forward.
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Illustrations

With the storyboard finalized, we bring the visuals to life. We start by creating high-quality illustrations for key scenes, ensuring they align with your brand’s colors and style. After approval, we illustrate the remaining scenes, maintaining consistency and quality throughout.
This process guarantees a visually engaging video that stays true to your brand and resonates with your audience.
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Voice over

Choosing the right voice is critical. We organize auditions based on your preferences for tone, accent, and gender, selecting the best options tailored to your message. You get to review samples before making the final choice.
Once approved, we record the narration, ensuring it complements the visuals and connects with your audience, adding an authentic voice to your story.
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Animation

This is where your video truly comes alive. We animate the scenes based on the storyboard, script, and visual style, creating smooth and engaging transitions that align with your brand. With all creative elements pre-approved, we avoid costly revisions, ensuring an efficient and high-quality animation process that captures your message perfectly.
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Sound design & final polishing

We enhance your animation with carefully selected music and sound effects that match the tone and message of your video. This stage also includes final touches like adding subtitles for accessibility, ensuring your content reaches a wider audience.
We create alternative endings for calls to action and craft shorter versions optimized for social media. Finally, we export the video in the format best suited for your needs, delivering a polished, ready-to-launch product.

Our clients speak

Real feedback on transformative video solutions from our valued customers.

Grigori Jlavyan
varpet.com
Engaging motion ads for all platforms, designed with industry best practices to captivate audiences and maximize impact.
Talia Lockard
Hosteeva
Yans expertly transformed our concepts into a compelling vision, excelling in communication and receptiveness to feedback.
Warren Belton
FairFMaintainly
Yans Media, professional and joyful, listened well. Our video explains my business clearly, simplifying my work.
Chris Ulph
FairFly
Yans delivered fast with guidance from A to B to C. Learning patience improved results. Effective communication throughout.
Ted Day-Fratto
AdQuick
We received a world-class video, planning to showcase it to many customers. We're confident it will significantly contribute to our growth.
Grigori Jlavyan
varpet.com
Engaging motion ads for all platforms, designed with industry best practices to captivate audiences and maximize impact.
Talia Lockard
Hosteeva
Yans expertly transformed our concepts into a compelling vision, excelling in communication and receptiveness to feedback.
Warren Belton
FairFMaintainly
Yans Media, professional and joyful, listened well. Our video explains my business clearly, simplifying my work.
Chris Ulph
FairFly
Yans delivered fast with guidance from A to B to C. Learning patience improved results. Effective communication throughout.
Ted Day-Fratto
AdQuick
We received a world-class video, planning to showcase it to many customers. We're confident it will significantly contribute to our growth.

Explainer video production FAQ

What is the best type of explainer video?

The most popular types of explainer videos are animated explainer videos, particularly motion graphics and 2D animation. They offer limitless storytelling possibilities and visual creativity while remaining budget-friendly.
However, if you’re working with a tighter budget, screen-captured explainer videos are a great option, especially for demonstrating software or digital products in action.

What animation style is best for my industry?

SaaS & Tech - Motion graphics or 2D animation work best for explaining software and technical concepts clearly.
Healthcare & Biotech - Motion graphics for data/research, or friendly 2D animation for patient education.
Finance & Fintech - Professional motion graphics build credibility with enterprise audiences.
B2B Services - 2D animation, motion graphics or mixed media for corporate professionalism.
Consumer Products - Character-driven 2D animation for emotional connection and storytelling.
Startups - 2D animation offers the best balance of quality and budget-friendliness.
Enterprise/Corporate - Motion graphics or mixed media for sophisticated, polished presentation.

That said, the best style depends on your specific message, audience, and brand personality—not just your industry. We'll recommend the optimal approach during our discovery session based on your unique goals.

Is an explainer video the same as a demo video?

Although both terms are sometimes used interchangeably, they serve different purposes.

A demo video is designed to demonstrate how a product works or provide a walkthrough, typically aimed at existing customers or interested prospects.
In contrast, an explainer video simplifies complex ideas and is usually used at the top or middle of the funnel to engage and convert new audiences.

How long should an explainer video be?

The ideal length for an explainer video is between 30-90 seconds. Top-of-funnel videos are best kept shorter, while mid-funnel and bottom-of-funnel videos can extend up to 90 seconds.
The sweet spot, however, is typically around 45-60 seconds, striking the perfect balance between engagement and information.

Are explainer videos still effective?

Explainer videos remain one of the most effective tools in digital marketing, offering some of the best ROI.
On average, they show an improvement rate of 83.5%, making a significant impact on businesses by boosting engagement, conversions, and overall brand awareness.

How much does explainer video production cost?

The cost of a quality explainer video typically ranges from $4,000 to $10,000, depending on factors like video length, style, complexity, and the provider’s location.
This range is suitable for most businesses, from startups to SMBs. For enterprises looking to invest in high-end production or well-known actors, the cost can start at $200,000 and above.

What's included in your explainer video pricing?

Our pricing includes complete end-to-end production:
Strategy & Planning - Discovery session, competitor analysis, audience research, and creative strategy
Scriptwriting - Professional script with multiple revision rounds (5-7 days)
Storyboard & Style Development - Visual planning, mood boards, and style frames
Illustration - Custom artwork aligned with your brandProfessional
Voiceover - Auditions, recording with experienced talent
Animation - Full production with smooth, engaging motion
Sound Design - Music licensing and sound effects
Revisions - 2-3 revision rounds at each major stage
Project Management - Dedicated account manager and clear timeline

No hidden fees. Everything needed to deliver a professional, results-driven explainer video is included.

What do I need to provide for the video production?

All you need to provide is information about your company, product, and marketing goals.
The more details, the better—this allows us to thoroughly understand your project and create the perfect concept that aligns with your objectives and maximizes your results.

Can I request changes during the production?

Absolutely. We offer 2-3 free revisions at each stage of production to ensure the video aligns perfectly with your vision and meets your goals.
This way, you receive exactly what you’re looking for, with a focus on achieving the best results.

Do you provide scriptwriting services?

Yes, we handle all stages of production, including scriptwriting, but only as part of a full video project. We don’t offer scriptwriting as a standalone service because it involves our entire team working together to create a cohesive and effective concept from start to finish.

How do you script an explainer video?

We begin by learning everything we can about your company and project. Then, we schedule a call to ask further questions and share our initial ideas for the script.
Within 3-4 business days, you’ll receive the first draft, open to your feedback, with several rounds of revisions available if needed. The entire process typically takes 5-7 days, ensuring a well-crafted script tailored to your needs.

How long does it take to make an explainer video?

The production process typically takes 3-7 weeks, depending on the video’s length and complexity. On average, it takes about 5 weeks from start to finish, ensuring a high-quality, custom video tailored to your needs.

What industries do you specialize in?

With over 12 years of experience, our explainer video company has created videos across virtually every industry.
We specialize in crafting explainer videos for SaaS, healthcare, nonprofit, finance, software, tech, products, startups, and apps. Whatever your industry, we can create a video tailored to your needs.

How can I use my explainer video once it’s finished?

An explainer video can be used at any stage of your marketing funnel and throughout the customer journey. However, planning ahead is key for optimal performance.
Schedule a free consultation with one of our video strategists, and we’ll help you map out the best strategy to maximize your video’s impact.

How will I measure the success of my explainer video?

There are several metrics to track, including view count, shares, and watch time, but the most crucial one is conversion rate. The key is to measure how effectively the explainer video moves customers from one stage of the funnel to the next.
If you see an increase in click-through rates or conversions compared to when no video content was used, it indicates a positive ROI.

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