Varpet  | Yans Media
Varpet  | Yans Media

The impact of B2B video on your business

  • Interest decision-makers: Capture the attention of key stakeholders with compelling, targeted content.
  • Deliver your value in a minute: Communicate your core message quickly and effectively, making an immediate impact.
  • Increase conversion rates: Boost engagement and turn prospects into clients with persuasive content.
  • Accelerate the sales cycle: Speed up decision-making by providing clear, concise information.
  • Arm your sales team with powerful tools: Equip your sales team with content that reinforces your value proposition and drives results.

See our best B2B videos in action

Check out how our videos have supported businesses in connecting with users and improving outcomes

Cisco

★★★★★

Maximizing impact with minimalism. 10 million views in just 3 months

DoorDash

★★★★★

Video journey with 20+ videos that reshaped the funnel.

Cyclops

★★★★★

Over 550,000 views on YouTube & 8x growth in 2 years

Antavo

★★★★★

Homepage conversion rate improvement by 83%

AdQuick

★★★★★

Animated video for brand awareness with over 600,000 YouTube views.

MAPP

★★★★★

Explainer video series with more than 1.1 million views

Our B2B video solutions

From awareness to conversion, our videos deliver results at every stage of the B2B journey.

B2B Explainer Video:

Simplify complex solutions and highlight your unique value proposition with clear, engaging videos that resonate with decision-makers.

B2B About Us Video:

Showcase your brand’s story, values, and expertise to build trust and connect with potential clients on a deeper level.

B2B Product Video:

Demonstrate the key features and benefits of your product, making it easy for prospects to understand and see its value.

Our Clients Speak

Real feedback on transformative animation solutions from our valued customers.

Grigori Jlavyan
varpet.com
Engaging motion ads for all platforms, designed with industry best practices to captivate audiences and maximize impact.
Talia Lockard
Hosteeva
Yans expertly transformed our concepts into a compelling vision, excelling in communication and receptiveness to feedback.
Warren Belton
FairFMaintainly
Yans Media, professional and joyful, listened well. Our video explains my business clearly, simplifying my work.
Chris Ulph
FairFly
Yans delivered fast with guidance from A to B to C. Learning patience improved results. Effective communication throughout.
Ted Day-Fratto
AdQuick
We received a world-class video, planning to showcase it to many customers. We're confident it will significantly contribute to our growth.
Grigori Jlavyan
varpet.com
Engaging motion ads for all platforms, designed with industry best practices to captivate audiences and maximize impact.
Talia Lockard
Hosteeva
Yans expertly transformed our concepts into a compelling vision, excelling in communication and receptiveness to feedback.
Warren Belton
FairFMaintainly
Yans Media, professional and joyful, listened well. Our video explains my business clearly, simplifying my work.
Chris Ulph
FairFly
Yans delivered fast with guidance from A to B to C. Learning patience improved results. Effective communication throughout.
Ted Day-Fratto
AdQuick
We received a world-class video, planning to showcase it to many customers. We're confident it will significantly contribute to our growth.

FAQ

What’s a B2B video?

A B2B video is a type of video designed specifically to communicate your business’s value proposition, products, or services to other businesses.

These videos help simplify complex concepts, engage decision-makers, and support various stages of the buyer's journey, from awareness to conversion.

What’s the process of creating a B2B video?

Our production process begins with a thorough understanding of your marketing goals, needs, and vision.

We start with a comprehensive discovery phase, where we delve into your brand, product, and overall marketing strategy, focusing on the role of video within it.

Next, we craft the concept and visualize your narrative scene by scene.

Most importantly, we manage the entire process from start to finish, ensuring a hassle-free experience for you.

How long will it take from start to finish?

The timeline for creating a B2B video depends on the type of video, its complexity, and specific requirements. Generally, a custom-crafted B2B video can take anywhere from a few weeks to two months.

How long should a B2B video be?

The ideal length for a B2B video is 45-90 seconds, depending on the stage of the marketing funnel it targets. For top-of-funnel content, 45 seconds is recommended, while videos aimed at conversion or existing customers can be up to 90 seconds.

How much does a B2B video cost?

A great B2B video typically starts at $4,500, with no upper limit, depending on factors such as style, complexity, length, and media coverage.

For startups and SMBs, a recommended rate usually falls between $4,500 and $8,500, covering all stages of production.

How can B2B videos help improve our sales process?

B2B videos can enhance your sales process at every stage—from raising awareness and generating new leads on social media to increasing conversion rates on your website and improving your closing rate.

Best of all, we have a special strategy that allows us to achieve all these goals from a single video, with slight and strategic adjustments.

Tell me about the discovery strategy call.

During the call, we will discuss your project, address any questions, and provide professional advice on the concept and strategy to meet your marketing goals.Afterward, you’ll receive a follow-up email containing a recap of our conversation and a custom proposal for you to review.

Have more questions?

Talk to a video strategist and get a detailed game plan instantly.
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