You’ve got a hot new app that’s almost ready to launch. You know for a fact it’s going to disrupt the industry.
Now what?
You’ve got to get people excited, and the best way to do that is with video.
There are a lot of ways you could swing and miss when making an app demo video, but there are also plenty of ways to make it successful.
Read on to see our breakdown of the 10 best app demo videos, along with why they work.
For detailed best practices on app demo videos, please refer to our dedicated FAQ section.
1. F2X
Created by Yans Media
F2X is the first social fitness app where you can find new and popular workout programs and follow your favorite channels and contributors. You can even create your own workout program and share it across the platform.
The atmosphere of the video crackles with energy and speaks directly to the kind of target audience that lives an active lifestyle.
The smooth transition from live-action to animation is a great decision; it keeps the audience’s attention focused on your message.
In the F2X example, we see perfect execution of this tactic. The production team can then demonstrate all features, functionality, and the user interface using animation.
Then, in the live-action segments, they show the actual experience you can get from using this app.
Key takeaways to apply from F2X app demo video
- Dynamic Presentation: Captures attention with high energy and a community vibe, perfect for engaging a motivated audience.
- Live-Action and Animation Blend: Keeps viewers engaged and seamlessly showcases app features and usability.
- Detailed Feature Highlight: Animation clearly demonstrates app functionality, offering viewers a complete understanding of its capabilities.
- Real-World Connection: Live-action scenes provide tangible examples of the app’s impact, setting realistic user expectations.
- Audience Targeting: The demo’s energy and execution are finely tuned to attract those seeking a community-driven fitness journey.
2. Zocdoc
Zocdoc is an online medical care appointment booking service.
Using this simple app you can find nearby doctors, check the doctor reviews left by their actual patients, and even fill out all your paperwork before your visit.
I would actually nominate this demo video as the best in not just one, but multiple categories. First, it’s a perfect example of a 30-second demo video. Generally with demo videos, the shorter your video is, the better your chances are to earn higher engagement.
Second, positivity is a great way to get your viewer to focus on the benefits they can receive and experience.
In this video, both the script and visuals contribute to that vibe.
Lastly, the script is the strongest part of this video.
Here we see a creative approach with the whole story structured like a poem. In combination with well-crafted visuals, it results in a fun story on how to book an appointment with a doctor.
Key takeaways to apply from Zocdoc app demo
- Efficiency in Messaging: The demo showcases Zocdoc's appointment booking service in a swift 30-second clip, proving shorter videos drive more viewer engagement.
- Positive Spin: By focusing on the positive aspects, the video effectively highlights the benefits users gain, keeping the audience's attention on what matters.
- Engaging Storytelling: A creative, poem-like script paired with lively visuals transforms the routine task of booking a doctor's appointment into an entertaining story, making the app appealing and memorable.
3. Amazon Key In- Car Delivery: Convenience Delivered
Amazon expands its service and provides wider delivery options.
Now, using a digital key by the Amazon app, you can get your packages delivered right into your home and car. Using this app, you can even lock and unlock your door or give permanent access to your friends and family.
The producers of this video found a great way to demonstrate this new app by showing the traditional Amazon delivery and then jumping into the new alternative delivery option. Showing how handy and helpful this new delivery system can be in different situations helps you to visualize yourself in these scenarios.
Here we don’t see a traditional problem plus solution app demo video; instead we see a problem solving approach that is entirely positive and creates a buzz to download the app.
Key takeaways to apply from Amazon mobile app demo
- Scenario Visualization: By illustrating various use cases, the video enables viewers to imagine the convenience of this service in their own lives.
- Positive Problem-Solving: Departing from the typical problem-solution format, the video adopts a wholly positive approach to introduce the service, sparking interest and encouraging app downloads.
4. Rivet
Rivet is a reading app for kids with more than 3500 books in their collection.
If your children are struggling with reading, you can download the Rivet app to your phone or tablet and help them improve.
Kind and warm: I know these two characteristics would sound strange for describing any other app demo video, but in this case it’s the best two attributes I can think of.
When we want to demonstrate something helpful for kids that will also improve and develop their reading abilities, these 2 characteristics work extremely well. In this video, it was executed by using loveable animal characters and a fitting voiceover.
This video is a solid example of how simple, clear, and understandable a demo video must be.
Key takeaways to apply from Rivet animated demo
- Engaging Characters and Narration: The use of charming animal characters and a soothing voiceover makes the app's benefits and use case immediately relatable and engaging for kids.
- Clarity and Simplicity: Demonstrating the app's features and benefits in a way that's easy for both parents and children to understand.
5. Hello, Travel Superpowers
This app gets you all the same tools of TripAdvisor directly on your phone or tablet. You can get the lowest hotel prices, the latest traveler reviews, discover top places to eat, and find new exotic experiences to enjoy.
Traveling is something that creates some of the best memories and associations. With this video, the producers knew that all they needed was to tap into this to emotionally trigger people to recall their favorite travel memories.
From the first moment of this video, you slide into the role of the traveler and discover how you can organize your whole trip using the app. Watching this 96 second explainer video, any viewer will understand all the benefits they can gain from using TripAdvisor.
Key takeaways to apply from Tripadvisor app explainer
- Comprehensive Solution: Presenting the app as a full range of services on mobile devices, ensuring the best solutions are available at your fingertips.
- Immersive Experience: From the start, viewers are placed in a traveler's shoes, making them visualize positive anticipation.
- Clear Benefits: Effectively communicating the app's value, making it clear how users can enhance their planning and experiences.
Looking to captivate users with a clear and engaging video?
Check out our app explainer video services and see how we can bring your app’s story to life!
6. UNIVOICE
The developers of this app know that the best way to encourage someone to learn a language is to find new and enjoyable ways of doing it.
Univoice is a language learning app that helps to improve your linguistic knowledge from listening to music. Simply select the language you want to learn, choose the music genre you love, and sing along with the artist while following the translation in your native language.
This is a wonderful example of an app demo video.
Just by watching it once, the viewer is clearly informed about every aspect they need to know about the product.
The whole message can fit into 45 seconds, is demonstrated with people from different walks of life, and spotlights the wonderful experience that you can be a part of when learning with this app.
Key takeaways to apply from Univoice app demonstration video
- Demonstrating Goal Achieving with No Stress: Efficiently communicates the app's value, showcasing how users can achieve their goals in an entertaining way.
- Diverse Appeal: Showcases people from various backgrounds engaging with the app, emphasizing its accessibility and potential to provide a unique learning experience for everyone.
- Delivering Message in Short Time: Conveys all necessary information in just 45 seconds.
Useful Recourse
30 Second Explainer Video – Pros & Cons
7. Google My Business App
If you want your business to appear on Google searches so you can find new customers easier, make sure you use the Google My Business app.
It allows you to manage your business by sharing your information, respond to your customers’ reviews, follow the latest updates, discover how people find your business, and much more.
When you watch any of the marketing videos from Google, you always see a simple, understandable, and clear message.
Here we see that same approach.
This 68 second video demonstrates all the main features and benefits. The visuals are crafted so well that you can understand everything even if you don’t speak a word of English.
If you want to learn how to combine live-action, animation, and screencast styles in one great demo video, this is the video to learn from.
Key takeaways to apply from app demo video
- Overcoming Language Barriers with Visuals: The video demonstrates the app's main features and benefits through visuals alone, making it accessible to a global audience regardless of language proficiency.
- Mixing Visual Styles for Impact: By seamlessly integrating live-action footage, animation, and screencast elements, the demo video creates a compelling and engaging presentation.
Useful Recourse
Know Which Explainer Video Style Will Work Best For Your Brand.
8. Slapstick
Slapstick is an augmented reality app that allows you to add animated stickers to your videos.
This app has been created for active social media content creators and provides a wide range of animated stickers.
When the producers of a video are high-level professionals and know what and how to say and what and how to show, be prepared to see something exciting.
This video breaks all the stereotypes and traditions of showing and sharing information. Instead, it takes the viewer through the fun and enjoyable sticker editing process demonstrating the results you can get by using this app.
As most of the users of this app are young and digitally active people, the dynamic of this video perfectly fits the needs of that audience.
Key takeaways to apply from Slapstick app demo
- High-Quality Video Production: Utilizes top-quality and unusually stylized visuals to grab attention.
- Fun : Instead of the typical interface demo, this video shows you how much fun it can be to use the app.
- Perfect Appeal to Target Audience: The fast-paced and lively style of the video matches perfectly with younger audiences who are always online and looking for the next cool thing to share on their social media.
9. Speakon Chat
Speak On Chat is a messaging app. With Speak On Chat, you can chat with people who don’t speak your language. Just type the message in your language and it will automatically be translated to the other.
The strongest aspect of this video is its visuals.
By designing different animal characters that represent various languages,yan /blo the makers of this video found a creative way to make this app demo video memorable.
The viewer gets a clear understanding of how they can use this app and the benefits they’ll receive.
Key takeaways to apply from Speakon Chat
Utilizing Characters: Using animal characters helps target broad segments, avoiding a focus on any single segment.
10. Meet Monetha’s dealmaking app
Monetha is a mobile purchasing app based on blockchain technology.
The entire video was built in an organic manner to describe two main ideas behind this app.
First – how you can use this app for online purchasing. Second – explaining how it works.
Since this app is based on blockchain technologies, it was important to explain this part too. Not many people yet know how blockchain technology works; you can’t ignore the importance of explaining it.
This app demo video begins with the story about the traditional methods of making deals and then seamlessly transitions the viewers to modern approaches that offer more convenient and safe ways of purchasing based on blockchain.
Key takeaways to apply from Monetha app demo
- Overcoming Newness: Tackles the psychological hurdle of adopting new technologies by simplifying and explaining the benefits clearly.
- Focused Education: It succinctly educates on blockchain, underlining its significance without overwhelming the viewer.
- Showcasing Evolution: Quickly transitions from old to new purchasing methods, emphasizing the security and convenience of the new technology.
11. Google photos - Free up space
This app demo taps into a familiar struggle we've all faced at least once. Remarkably, the video doesn't push a sale on you. That's where Google excels — crafting straightforward solutions that seamlessly integrate into our daily lives.
As for the video itself, it's straightforward yet brilliant. It cultivates a sense of dissatisfaction, captivating you, leaving you eager to discover the solution. And, as expected, it delivers — all your expectations are met with just a single click. Genius.
Key takeaways to apply from Google app video
Relatable Problem: The video starts with a problem we all know too well, making it super easy to connect with.
No Pushy Sales: Unlike many ads, this one doesn’t try to force you to buy anything. Google is awesome at making things that just fit right into what we do every day.
Simple But Smart: The video is easy to get — it shows a problem, makes us really feel it, and then bam! It shows us a super simple fix that does everything we hoped for with just a click. Pure genius.
12. TourBuds
When planning a trip, where do you dream of going first? Naturally, to places where friends await to show you around, offering that insider's perspective — from hidden tourist gems to the best local eats. That's precisely what TourBuds pledges to deliver.
Imagine a travel companion app that promises genuine experiences with local guides right in the heart of Italy.
And this video?
It captures that promise perfectly in under a minute. What we especially adore is the promise of an authentic local journey, allowing you to mingle with ancient history as if you're part of the story — and let's not forget the romance that often accompanies travel. It’s an invitation to an unforgettable adventure.
Key takeaways to apply from Tourbuds explainer demo
- Utilizing Cultural References
- Visual Storytelling: Instead of interface demonstration, the video uses awesome pictures and clips to show what you can do and see. It makes you want to be part of the story.
- Inviting into an Experience
13. Say Hej to IKEA Place
Ever glanced around your place and noticed a chair or table that just doesn’t mesh with your décor? We’ve all been there, standing in a store, pondering, "Will this piece actually look good at home?"
Enter IKEA's innovative app – the solution we didn't know we needed, showcased through a superb app demo.
This video really resonates with me because it taps into that universal wish – wouldn’t it be amazing to have a magic wand?
With the app's augmented reality feature, it’s like having one! It lets you virtually place furniture items right into your space to see if they fit your style, then vanish them with a simple click if they don't.
Truly magnificent!
Key takeaways to apply from IKEA app demo
- Spot-on Problem Solving: The IKEA app video hits right at a common problem—wondering if furniture will look good in your room. It’s like they know exactly what we’re all thinking when we shop.
- Showcasing Ease of Use
14. KAYAK : Personal chef
Ever wonder what sets amazing brands apart from the mediocre ones? It’s their knack for explaining complex ideas in simple terms.
Take this app demo video, for instance.
It’s not just about showcasing features; it’s about promising a life made easier – it's about solving problems you didn’t even know you had. Let's be real: the thrill of snagging a deal, even on something we might not need, gives us all a bit of a buzz. It’s that euphoric feeling of outsmarting the "system."
And let’s chat about that clever call to action – "Search one and done." No pushy sales pitch, no explicit "download now" directive. Instead, it’s a subtle, memorable phrase that encapsulates the whole solution and effortlessly links it to KAYAK in just four little words. It’s smart, it’s catchy, and it sticks with you.
Key takeaways to apply from KAYAK app demo
- Highlighting Unrecognized Needs: The video taps into those problems we don't even realize we have, then shows how the app effortlessly solves them.
- The Joy of a Good Deal: Capturing that awesome feeling we get from snagging a bargain is a clever move.
- Subtle Yet Powerful Call to Action: "Search one and done" is genius. No hard sell, just a catchy line that sums up what the app does and sticks in your head. It’s a great example of how to make a call to action memorable without shouting at your audience.
15. Headspace: Relaxing Wind Down Body Scan
Headspace is really good at making animated videos that are easy to understand and fun to watch. If you're trying to make an animated video and you don't have a lot of money to spend, you can learn a lot from what Headspace does.
Their videos have a bit of humor, interesting characters, and a style that you won't forget. They promise to make you feel good about their brand.
It was hard to choose just one Headspace video because they are all great. But we chose this one because it's special. It takes you into the world of Headspace. You can see how the app works just by watching the video. You don't even need to download the app to understand what it's like.
Key takeaways to apply from
- Use Humor and Unique Characters: Adding a bit of humor and some memorable characters can make your video stand out.
- Create a Memorable Style: Having a distinctive style helps people remember your brand. Headspace’s unique animation style sets them apart and makes their message stick.
- Show, Don’t Just Tell: The chosen Headspace video does an excellent job of showing how the app works in a way that’s easy to grasp. You get a good feel for the app without even needing to use it first.
FAQ
What is an app demo video?
An app demo video is a short and engaging video that presents the features, functionality, and benefits of an application. It uses visuals and storytelling to show how the app is used and its impact.
What makes a great app demo video?
Before we dive into the top app demo videos, let's consider what makes an app demo video effective.
Simplicity in Value Proposition: Keep it simple. In a short video, aim to highlight one or two key benefits of your app so that they're easily remembered.
Focus on Your Audience: Your app might have broad appeal, but your video should target a specific group. Address their needs and how your app can solve their problems.
Optimized for Mobile Viewing: Many will watch your video on mobile devices, so format it accordingly. Think about using a vertical format (9x16 ratio) to cater to mobile users.
High-Quality Production: The quality of your video reflects the quality of your app. Use top-notch visuals, professional voiceovers, and suitable music and sound effects to convey professionalism and build trust.
Highlight Benefits Over Features: While features are important, benefits connect with the viewer on a personal level. Focus on what users will gain from using your app, not just what it does.
Effective Call-to-Action: End with a clear call-to-action. Encourage viewers to download the app, sign up, or engage in another way that furthers their journey with your product.
To make your app demo video more effective, include these elements. It will make it visually appealing and connect with your target audience, leading to increased engagement.
Whers I should post my app demo video?
You can share your app demo video on various platforms for maximum reach. Here are some key places to post your video:
- Your Website: Embed the video on your homepage or product page where it’s easily accessible.
- App Store & Google Play: Include the video in your app’s listing to give potential users a quick preview.
- Startup Launch Platforms: Sites like Product Hunt can be great for reaching early adopters.
- Social Media: Tailor the video for different social media platforms where your target audience hangs out.
Remember, it's better to be selective and consistent. Posting everywhere can be confusing and dilute your brand’s message. Choose platforms wisely to maintain a clear and strong brand identity.
How long should app demo video be?
A good app demo video should be short and sweet! Aim for 30 to 60 seconds. This is usually enough to grab attention and show off your app’s main features. But if your users are fans who enjoy content from you, you can extend it to 2 minutes. Just make sure every second adds value!
Final Words
When it comes to creating an app demo video that works, there are many directions you can go to make it successful. But there are certain characteristics that the good videos all have in common, especially when it comes to crafting the right marketing message.
Contact our marketing experts for a free consultation and see how we can help plan yours!
Further Reading
