Infographic Explainer Videos: 10 Stunning Examples + Tips

What Is an Infographic Explainer Video?

An infographic explainer video is a short, animated video that combines data visualization and storytelling to simplify complex concepts. Unlike traditional explainer videos that focus on character animation or live-action footage, infographic videos use motion graphics to present statistics, trends, and insights in a visually compelling way.

10 Best Infographic Explainer Video

1. Databricks: Data Science Made Visual and Exciting

If your business isn't turning complex information into compelling visuals, you're losing customers. Period. Databricks proves this with devastating clarity.

This AI and data analytics powerhouse faced a massive challenge. They needed to make their Lakehouse platform not just understandable, but irresistible. Their solution? A series of infographic explainer videos that turned boring data concepts into visual masterpieces.

These videos don't just explain—they transform. The custom modern aesthetic makes technical information instantly accessible. This elevated Databricks from "tech company" to "innovation leader." The result? Viewers who understand what Databricks offers and can't wait to get their hands on it.

Why It Works:

• Visual Simplification – Complex data architecture becomes intuitive visual metaphors that hook viewers in seconds
• Brand Elevation – Premium design aesthetics position Databricks as the obvious market leader
• Strategic Information Pacing – Technical concepts unfold at the perfect rhythm to maintain engagement

2. Bitcoin Explained: Making Cryptocurrency Crystal Clear

Right now, thousands of people are trying to understand cryptocurrency. Most explanations put them to sleep. This is why motion infographics and visual storytelling beat text every time.

This animated infographic video breaks down Bitcoin's complex world through captivating data visualization and dynamic graphs. It covers everything from Jamie Dimon's criticism to blockchain's future. What makes this business explainer video great? It turns scary financial concepts into simple visual stories anyone can understand.

The modern infographic animation style appeals to young viewers while still looking professional to investors. By leveraging visual storytelling techniques for concepts like decentralized ledgers and regulations, this engaging explainer video does in 90 seconds what most articles can't do in 2,000 words.

Why It Works:

• Data Visualization Mastery – Complex financial statistics become intuitive visual patterns that anyone can understand
• Simplified Complexity – Blockchain technology is explained through clear visual metaphors rather than technical jargon
• Cross-Generational Appeal – The design aesthetic bridges the gap between Gen Z crypto enthusiasts and traditional investors

Useful resource:
10 Best Blockchain Business Explainer Videos to inspire you

3. IKEA: Campaign Results That Prove Simplicity Sells

IKEA has built an empire on simplifying the complex. This extends beyond furniture to their marketing.

This animated infographic video breaks down the results of IKEA's wireless charging furniture campaign. You can see the same simplicity they bring to assembly instructions.

What makes this motion infographic stand out? It transforms boring campaign statistics into a simple and compelling visual story. By using infographic animation, IKEA highlighted consumer adoption and product success.

This infographic explainer maintains IKEA's minimalist aesthetic while delivering powerful proof that simplified technology resonates with consumers—all without a single word in the background.

Why It Works:

• Results Visualization – Complex campaign metrics become instantly digestible through strategic data visualization
• Brand Consistency – The motion infographic maintains IKEA's signature simplicity in explaining complex marketing results

4. Nexmo: Breaking Through the API Noise with Infographic Storytelling

In a world where standard explainer videos blend into the background, Nexmo took a smarter path — and it paid off.

Instead of leaning on boring, technical narration, they crafted a motion infographic that feels more like compelling information than a commercial. This business explainer video avoids the dreaded single-voice-over by using multiple characters and everyday scenarios that feel instantly familiar.

Through clever visual storytelling and clean infographic animation, Nexmo transforms dry API talk into real human moments — like a passenger texting their driver while keeping both numbers private.

It’s a sharp use of data visualization and animated marketing video techniques to show—not tell—what the product enables.

Why It Works:

• Infographic-Based Storytelling – Complex API functionality becomes relatable through real-world use cases visualized through motion infographics
• Avoids the "One Narrator" Trap – Dynamic voiceovers keep viewers engaged throughout
• Character Diversity – Multiple perspectives and scenarios create dynamic pacing that prevents the animated marketing video from becoming monotonous

5. AtScale – Infographic Explainer for Assistive Technology

Mixed media is one of the most powerful approaches in infographic animation, especially for non-profits looking to show real-world impact.

In this case, the challenge was to create an emotional yet data-driven animated infographic video—one that delivers both urgency and hope.

If they had only shown statistics, the human pain wouldn’t land. If they had only shown faces, the scale of the issue wouldn’t register. Instead, their visual storytelling creates a complete picture. Real people like Nguyen in Vietnam make the issue human, while data and motion graphics add credibility and clarity.

This video is proof that motion infographics can explain complex systems, spark support, and inspire action—all while staying authentic and globally relevant.

A perfect example of nonprofit video storytelling, that blends emotion, facts, and visuals to drive real-world change.

Why It Works:

• Mixed Media Mastery – Blends emotion-triggering photography with clarifying infographic elements
• Story-Data Balance – Enhances real human stories with compelling data visualization
• Dynamic Visual Flow – Maintains viewer attention through varied visual techniques

6. Bauhaus: Classic Design Principles in Motion

Turning a blog article into a video is a smart video marketing move—it boosts SEO, increases engagement, and makes content more shareable. This infographic explainer video does just that, distilling key points from a long-form article into a visually striking animated infographic video.

Without voiceover, the video relies on motion infographic techniques—bold typography, geometric layouts, and smooth transitions—to communicate information quickly and clearly. The minimalist aesthetic aligns with Bauhaus principles, making the format part of the message.

Short, clean, and to the point, it avoids information overload, instead sparking curiosity and inviting viewers to explore the full article. A great example of how infographic animation can turn static content into an engaging experience.

Why It Works:

• Content Transformation – Converts blog content into a highly shareable video
• Brand Consistency – Stays visually on-brand with the Bauhaus design style
• Engagement Optimization – Keeps viewer attention with a short, snappy format

7. Giant Ant: Making Digestion Delightful Through Animation

Few studios handle motion infographics as masterfully as Giant Ant, one of the best motion graphics studios in the industry.

This animated infographic video breaks down digestion (and yes, gas) in a way that's both fun and scientifically accurate. The minimalist black-line illustrations on a bold yellow background create contrast, ensuring clarity while keeping the visuals engaging. The pacing is spot on—fast enough to hold attention but never overwhelming.

The sound design is another highlight. The background music provides the right energy without distraction, while playful audio cues enhance the humor. This is a great example of how infographic animation can turn a simple topic into an entertaining and shareable experience.

Why It Works:

• Professional Execution – Created by one of the best motion graphics studios for high-quality storytelling
• Visual Clarity – Minimalist visual style makes complex ideas easy to understand
• Perfect Pacing – Well-paced motion infographic balances education and engagement
• Audio Enhancement – Sound design enhances humor without overpowering the message

8. Handle with Care: Reimagining Baby Care Education

This animated infographic video takes a refreshingly creative approach to baby care education. Instead of the usual soft, pastel, and sentimental visuals, it blends medical brochure aesthetics, manuals, comic-book elements, and real images into a motion infographic that feels both informative and entertaining.

The storytelling follows a structured step-by-step sequence, making it easy to absorb.

The voiceover choice is key—a female narrator reinforces trust among mothers, a decision backed by research showing that moms tend to trust other moms more than male experts.

Visually, the mix of UI-inspired layouts, animated diagrams, and playful insertions (like a baby's startled reaction) keeps the tone engaging. The pacing ensures viewers don't feel overwhelmed while still delivering explainer video benefits—clarity, engagement, and retention.

Why It Works:

• Visual Diversity – Unique mix of styles—manuals, comics, UI graphics, and real images
• Sequential Clarity – Step-by-step storytelling ensures clarity and easy recall
• Targeted Narration – Female narration enhances trust and relatability for moms
• Educational Balance – A great example of infographic animation balancing education and entertainment

9. Tarantino Films: Character Connections Through Motion

If this were a static infographic, you'd struggle to see the connections between Tarantino's characters. But this animated infographic video transforms the experience completely by showing characters moving between films, creating an engaging visual experience that keeps viewers hooked.

The motion infographic approach offers a powerful lesson for brands telling their stories. Rather than presenting information in isolation, this visual storytelling technique creates narrative connections through movement. It's similar to what Herman Miller achieved in their company introduction video, where motion brings their brand history to life.

Also, the strategic music choice—reminiscent of Tarantino's own soundtracks—enhances the viewing experience and demonstrates how sound design can elevate a business explainer video.

Though it doesn't include Tarantino's newer works, the infographic animation still captivates fans with its stylish presentation.

Why It Works:

• Dynamic Connections – Motion graphics reveal relationships that static infographics would miss
• Fan-Targeted Design – Visual style appeals directly to the audience's existing knowledge and passion
• Soundtrack Enhancement – Music choice reinforces the thematic connection to the subject matter

10. Education Crisis: Data That Demands Action

Creating a full 2-minute video with only icons and text that keeps viewers engaged isn't easy. But this motion infographic about America's education crisis proves it can be done brilliantly.

This animated infographic video tackles a complex, sensitive subject with striking visual clarity. Using bold data visualization techniques, it transforms alarming statistics—like "a kid drops out every 26 seconds" and "American students ranked 20th in graduation rates"—into powerful visual stories that demand attention.

What makes this business explainer video exceptional is how it maintains engagement without complex character animations or elaborate backgrounds. This approach also highlights an important explainer video pricing consideration—simpler animation styles can be more cost-effective while still delivering powerful results when executed thoughtfully.

Why It Works:

• Statistical Impact – Numbers become visceral through effective data visualization techniques
• Visual Simplicity – Proves that motion infographics don't need complexity to create powerful messages
• Emotional Triggers – Balances alarming statistics with hopeful solutions through visual storytelling
• Timeless Design – The infographic animation style has remained effective and modern despite being created years ago

Why Infographic Explainer Videos Work (Backed by Data & Psychology)

• Humans process visuals 60,000x faster than text – making videos a more effective way to communicate.
• Animated infographics increase engagement rates by breaking down complex ideas into digestible visuals.
• Videos hold attention longer than static content, reducing bounce rates and improving conversions.

Key Benefits of Infographic Explainer Videos for Businesses

✅ Simplifies complex ideas – Transforms dry data into engaging, digestible content.

✅ Boosts engagement –  Viewers are more likely to watch a video than read a long article.

✅ Increases conversions – Landing pages with videos see up to an 80% higher conversion rate.

✅ Strengthens brand authority – Showcases expertise through compelling, fact-driven storytelling.

✅ Enhances shareability – Visual content gets 94% more shares than text-based posts.

Common Mistakes to Avoid When Creating Infographic Explainer Videos

🚫 Overloading the video with too much information – Keep it simple and focused.

🚫 Using complex animations that distract from the core message.

🚫 Poor pacing – Too fast = overwhelming. Too slow = boring.

🚫 Ignoring mobile optimization – Over 60% of video views happen on mobile devices.

Final words

Infographic explainer videos aren't just trendy—they're a proven way to simplify your message, capture attention, and drive results. Whether you're breaking down complex data or telling a compelling brand story, the right motion infographics can make all the difference.

From technical APIs to education statistics, these business explainer videos demonstrate the versatility and impact of quality data visualization.

If you're ready to turn your ideas into engaging infographic videos that deliver real business results, let's talk.

At Yans Media, we help businesses of all sizes bring their message to life through powerful, custom-made animations that convert viewers into customers.