Do explainer videos work?
The data and statistics—some of which we’ll share in this article—say yes. But is that enough to convince you? Probably not.
That’s why I’ve put together 11 solid reasons, complete with proof, to answer your burning question: “why business needs explainer video” Let’s dive in and uncover what makes them so powerful!
1. Videos deliver your message faster
What if I told you that you only have a few seconds to grab attention and get your message across? If you don’t, people will simply move on—and your message, no matter how important (even if it’s a cure for cancer), won’t reach them.
Now, let’s talk about another phenomenon.
If you’re not part of Generation Z or Alpha (same here!), you might be shocked by the massive views and engagement on videos that seem, well, pointless.
But here’s the thing—they grab attention instantly. That’s the magic. Explainer videos work because they captivate quickly, making them perfect for today’s short attention spans and appealing to all generations.
2. Explainer videos are a more engaging way to deliver information
Imagine you’re at a city fair. There are two entertainment stands. One has a long, boring text explaining how it works.
The other?
A lively, entertaining person cracking jokes, interacting with the crowd, and making everyone smile.
Which one would you choose?
That was a rhetorical question—I think we both know the answer.
Explainer videos are just like that entertaining stand.
They’re the fun, engaging alternative to a long block of text, a dry white paper, or any other static form of information. And the best part? They work 24/7 to keep your audience entertained, explain your product, and invite them to give it a try.
3. Motion appeals to multiple senses
Let me share a little secret about why videos are so successful. It’s no surprise that they’re one of the most effective advertising tools. Back in the day, when ads weren’t so crowded, having a video on TV practically guaranteed sales.
But why is that?
Here’s the key: videos (including animation) engage multiple senses at once. They combine visuals, sound, text, and direct communication. This makes them thousands of times faster and more effective than any single medium.
There’s also science behind this. Thanks to mirror neurons, when we watch a video, we can actually imagine ourselves using the product. We even start to feel the benefits—just from watching!
That’s why explainer videos are so powerful. They communicate your message through almost all senses in a way that’s fast, engaging, and unforgettable.
4. Animated videos work seamlessly across platforms
Think about it—your clients use all kinds of devices to get information or entertain themselves, especially their smartphones. They’re scrolling through social media, riding public transportation, or walking through a mall.
Video is the only format that communicates with them effectively, no matter where they are.
And animated videos?
They’re especially perfect because they’re easy to adapt to any platform or screen size.
Let’s face it: people probably won’t read a wall of text on their phones. But they will watch a short, engaging video. Even if their social media sound is off, you can grab their attention with subtitles or eye-catching text animations.
It doesn’t stop there. Whether it’s in a mall, at an expo, in an email, or anywhere else, video gets the job done. Just name the place, and it’s the perfect way to deliver your message.
5. Videos humanize your brand with the right tone
Let’s face it—the tone is often more important than the words themselves. You can use the exact same sentence to either compliment someone or insult them, depending on your tone.
With video, you always have control over the tone. It lets you create the exact image you want people to associate with your brand, adding a personal touch that text or a support team just can’t achieve.
Think about it: training a new employee or support team member takes time—onboarding, teaching, practicing. But a video? It’s like a magic wand that brings the ideal image in your head to life.
Using relatable characters, authentic brand stories, and that all-important personal touch, videos make sure you’re connecting with your audience in exactly the way you want.
6. Animated explainer videos are affordable and cost-effective
I get it—when you search for explainer video costs online, it can seem a bit confusing. But let me break it down for you.
Compared to other formats like live-action or traditional TV ads, animated explainer videos are much more affordable.
Now, let’s even compare them to something like websites. Sure, there are drag-and-drop website builders out there. But if you want a professional site with great design and content, you’ll need to hire experts. And that can easily cost you $15K or more—especially for platforms or SaaS.
On the other hand, with just $6K–$8K, you can create an animated explainer video that’s a powerhouse for your business. It can help you grow a waitlist, impress investors, or raise funds.
And let’s talk ROI (return on investment).
Experienced business owners will tell you that it’s not just about the upfront cost; it’s about what you get back. Explainer videos deliver results that no other format can match, making them one of the most cost-effective tools out there.
7. Videos on landing pages boost your SEO
We’ve got a great case study on how videos help with SEO—you can check it out here.
But let me give you the general idea.
Videos keep visitors on your site longer and improve engagement metrics. This sends a signal to search engines that your website is a valuable resource. And what happens next? Search engines promote your page because they see your site as the perfect answer to people’s queries.
Remember, the whole point of search engines is to provide useful, relevant information that matches the searcher’s intent. So, if your video makes people stay on your website longer or increases conversions, it tells search engines, “This is a site worth showing to others.”
And just like that, you’ve boosted your SEO and gotten your page in front of more potential customers.
8. Explainer videos are perfect for storytelling
Did you know that people process and remember information better when it’s shared as a story? Stories don’t just convey information—they create emotional connections.
Explainer videos work the same way.
They’re an affordable way to turn your message into a compelling story that resonates with your audience.
Just like Airbnb did with their series of videos, you can use explainer videos to tell your story and make sure it sticks in people’s minds.
With a great story, your brand becomes more than just a product—it becomes something people feel connected to.
9. 2D animated videos are easily customizable
This is a game-changer, especially for startups with tight budgets where every dollar needs to be spent wisely. Explainer videos are incredibly flexible—they can be updated and repurposed for different campaigns, saving you time and money in the long run.
Here are just a few things you can do with your explainer video:
• Resize it to square or vertical formats, perfect for social media posts and stories.
• Edit the main video into shorter versions for multiple purposes.
• Create loop animations for your website or email marketing.
• Customize the call-to-action (the ending) to fit different funnels.
• Use the video’s illustrations across your website, blog posts, social media, or even print materials like posters.
• Turn it into short clips for TikTok or YouTube Shorts.
• Add subtitles for offline events or muted social media viewing.
And so much more.
With so many possibilities, a single 2D animated video becomes a versatile tool that keeps delivering value over and over again.
10. Versatile for any industry
You might be wondering, “Will an explainer video work for my industry?” My answer? A resounding yes!
Why?
Because no matter what sector you’re in or who your audience is, you still need to explain what you do, how your product stands out, or the benefits it offers.
Whether you’re in tech, healthcare, education, or any other field, explainer videos can be tailored to fit your specific goals and audience. They’re adaptable, engaging, and work for just about anything you can imagine.
Explainer videos are like websites—essential for any business. Nobody asks, “Do I need a website?” anymore because it’s a given. The same is becoming true for explainer videos. Whether you’re looking to explain a complex concept, boost conversions, share your brand’s story, or something else, explainer videos can help you do it more effectively.
Top 5 most important explainer video statistics
1. Landing pages with explainer videos convert 86% better.
Explainer videos are a must for landing pages, dramatically boosting conversions and making your message stick.
2. 80% of customers start deciding on a purchase after watching YouTube videos about the product.
Videos influence buying decisions by giving customers the clarity and confidence they need to move forward.
3. 73% of users bought a product after watching an explainer video about it.
Explainer videos don’t just inform—they convert viewers into customers.
4. Emails with video have 300% better click rates.
Adding a video to your email marketing strategy is a game-changer, improving click-through rates and driving engagement.
5. Explainer videos are 50 times more effective at driving search results compared to plain text.
This SEO advantage helps businesses stand out in competitive search engine rankings.
To dive deeper, you can explore 33 essential explainer video statistics in this article. It’s packed with insights into how videos can transform your marketing efforts across platforms and strategies.
Creattie explainer video case study: from zero recognition to 15,000 users
As a new platform with zero recognition, Creattie faced the challenge of entering a competitive market.
The explainer video we created showcased their unique features, helping them win Best Design Tool and secure second place as Product of the Month on ProductHunt. This success brought in 15,000 new users, thanks to the video being featured on their homepage. Today, the same video continues to convert users from platforms like YouTube, ProductHunt, and beyond.
Final words: Key takeaways
Explainer videos aren’t just a marketing trend—they’re a proven way to engage your audience, convey your message, and drive real results. Whether it’s boosting conversions, improving SEO, or telling your brand’s story, these videos have become essential for businesses across all industries.
From the statistics shared to the case study with Creattie, the evidence is clear: explainer videos work. They’re versatile, cost-effective, and incredibly impactful.
So, if you’ve been wondering whether explainer videos are worth it, the answer is simple: absolutely. Whether you’re aiming to grow your audience, improve your ROI, or make a lasting impression, explainer videos are the tool to help you get there.
Ready to explore how a well-crafted explainer video can transform your business?
Schedule a free call with our video strategist to get a detailed game plan.
