A study on Hubspot shows that videos are the third most viewed piece of content online. Social media posts and news articles come first and second, respectively. No doubt, video is a vital part of any content project. A good video, however, must have an impeccable title and description attached to it.
You are probably asking how this is possible. Well, I can promise you that much of what you need to know is here. In these few steps, you should get the outcome you need.
How to Write The Title and Description for Your Video
- Create a compelling title
- Include relevant keywords
- Keep them short
- Don’t start your description with a link
- Use the right tags and category
- Maintain the quality of your videos
But this is just to mention. In the preceding parts, you will get more detailed information on the above points to create kickass titles and descriptions.
So, let’ get started.
1. Create a Compelling Title
Anna Wintour, Editor-In-Chief of Vogue, once said, “People respond well to those that are sure of what they want.” Your video needs to be sure of what it wants from the start. The title needs to make someone want to click it. The trick is to hook your reader with title and have them take the next step. The title should, therefore, possess the following features:
Catchy: The title needs to attract the attention of your viewer. On YouTube, videos can sometimes just show up before the viewer. A catchy title will make the person click. An example is, “5 Amazing Ways I Do My Tie.” Catchy words like impeccable, nasty, magical, and perfect, among others, are appealing enough for your viewers.
Short and tight: One reason people rush to videos more than blog articles is to avoid texts. A long title kills the vibe. Chances are the title is too revealing, meaning there is no need to open it. For YouTube, you also cannot go beyond 70 characters; therefore, be precise and subtle in creating the title. You can check this review of TopEssayWriting and find a professional writer if you need help with the title or script for your video.
Start with “How to”: Think of the number of times you consulted YouTube for help. How-to titles are hot-cake. How to titles make your videos appear specific and problem-solving. People need help, so offer titles that direct them to help.
Check out these trending Youtube videos for title inspiration
A title is not enough if it cannot be visible to the viewer easily. That’s why we need to move to the next point. Making the titles and descriptions search-relevant with keywords.
2. Include Relevant Keywords
We talked above about the importance of keeping video titles short. The same goes for your descriptions.
You may want a big description to populate it with many keywords. The rule is not to bore any person reading the description. You can do a list type of description, and it will work perfectly. You can separate the main points with commas or bulleted lists. You can use a good paper writing service to do your descriptions.
Wondering, “What is the best paper writing service?” There are many companies online that can do that for you at a reasonable but worth it cost. You can check online reviews and find the one that suits your needs.
3. Keep Descriptions Short
The title and the descriptions should be search-friendly. Not only for the viewer but to rank on Google. For this reason, you need to pick the right keywords for the title. Moreover, remember to use keywords in your descriptions. An important rule to keep in mind, however, is to avoid overstuffing the description with keywords in a short description. Just use a few of the main and moderately competitive keywords to rank well on YouTube.
A good keyword must do the following things:
- Describe the video
- It must be highly searched. Do research with the right keyword tools for videos
- Keywords must have the potential for popularity. Use Google Trends for that. You can go back up to five years to see the potential of keywords.
- It must be relevant to the video. Use the YouTube search bar. It usually auto-suggests the keyword as you type.
Here’s how The Verge incorporates their links in the video description.
4. Don’t Start Your Description with a Link
You may want to make people take action on your content, but you need to be subtle about it. The link is best when it comes to the end. Offer it as some kind of bonus to your viewer. The reason is that you do not want to appear to oversell your content. Make it not about marketing your content, but people liking your video content first. Once people love your content, they organically search for it. This is a good thing.
5. Use the Right Tags and Categories
You can find videos online by using tags and categories. Categories allow people to find your video content based on their interests.
On the other side, the tags are like keywords. They describe your video content. Make sure that you group your content in the right category. Any time someone searches for the video via category using a tag, they can easily find it.
For the tags, on some pages like Vimeo, you can use as many as 20. The trick with tags is to use the most specific and limit the number of tags to use. The reason is that if you use more tags, then your video will be hard to find.
6. Maintain the Quality of Your Video
Remember that your title and description come after the video. The quality of the video matters always; therefore, do not make titles and descriptions better at the expense of your content. Sometimes you can do without that long description and just a good title. With excellent video content, people may not even go to your description.
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Conclusion
Impression always comes first. Anything that sells needs to attract, create an interest, spur a desire, and call to action. You can create a good impression with the right title and description. Just have a compelling title. Apply the right keyword. Keep your titles and descriptions short. Avoid having links at the beginning of descriptions. Use the proper tags and categories, and maintaining a good video quality can help you do that. Start making the ideal video titles and descriptions and see them perform tremendously.
