Even though Twitter isn’t a video-specific social platform, it still has the power to promote your business with video marketing. Betting on Twitter, you access 145 million monetizable daily users – and this number is growing year by year. What’s more, they’re ready to watch your video and discover your brand. Here are the statistics that prove it.
Twitter Users’ Demographics
- 92% of US citizens know about Twitter, and 22% (or 30 million) of adult Americans are active users.
- 80% of Twitter users visit the platform via their mobile devices.
- 44% of 18-24-year-old Americans are active Twitter users. 35.7% of Twitter’s global users are women
- 64.3% of Twitter’s global users are male
- Twitter users are well-educated and have above-average income – 42% have college degrees and a >$75,000 annual salary.
- 12% of Twitter users use the platform to discover the latest news.
- Twitter is also popular in Japan, Brazil, and India.
Twitter’s Marketing Opportunities
- 65% of large American companies use Twitter to market their products and services.
- The average Twitter user follows at least five brands. What’s more, they like to mention brands in their tweets and feel 77% more positive about the brand when it replies to their tweet.
- 85% of small and medium businesses use the platform to leverage their customer service.
- Recent data published in the company’s self-service advertising tools shows that Twitter’s advertising audience reach shrank by -19.8% over the past 12 months.
- Data published in the company’s self-service advertising tools indicate that marketers could reach 372.9 million users on Twitter in early April 2023.
Twitter Video Consumption Statistics
- 2 billion videos are watched on Twitter daily, and 93% of them are watched from smartphones and other mobile gadgets.
- 32% of users prefer watching videos instead of reading text, and go to Twitter for this purpose.
- Further, they like minimal Tweet copy. By keeping your video Tweets short, you may achieve a 13% higher brand and message recall and overall view time.
- Tweets with videos are 10 times more engaging, and Twitter video ads are 50% cheaper in cost-per-engagement.
- Video ads are the most promising ad type for results on Twitter.
- Twitter videos with appealing calls to action are able to double your click-through rates.
- Tweets with video get 5 times more replies, 2.8 times more retweets and 1.9 times more likes.
- Tweets with a video get 10 times more engagement than those without video.
- Videos on Twitter that showcase positive human interactions or desire for a product increase overall response by 40%.
- Videos that convey their core message in the first three seconds of an ad see a 13% increase in overall breakthrough metrics.
- Twitter videos that don’t require sound to be understood(with closed captions or text overlays) gain 28% more view time and 1.8 times the return on investment.
- 15-second Twitter video ads garner three times higher completion rates compared to 30-second video ads.
- Twitter’s first view gets 1.4 times more view time than competitor’s platforms.
- Recent data published in the company’s self-service advertising tools shows that Twitter’s
Conclusion
58% of the world’s top brands use Twitter to stay in touch with their customers, improve customer service, and promote their offers. Since this microblogging platform is direct and specific, you need a smart video marketing strategy to guide your company to success within Twitter. At Yans Media, we have extensive experience in creating social media videos and know how to surface Twitter’s potential for your business. Get in touch with us to create your first video to promote your business on Twitter, expand your reach, and go global!
