3.Storyboard – With the storyboard, we start making the connection between the ideas and concepts in the script with visuals. We start with rough sketches to make the ideas tangible, and to see how the words fit with each sequence.
4.Style Frames – One of our goals during discovery is to establish the tone and visual style that will best suit your brand and message. The storyboard is only rough sketches to provide a blueprint, but the style frames give the actual first look at how the visuals will end up.
5.Audio – While our talented artists and designers create the visuals, our experienced team of editors and audio crew are choosing music that fits the tone and working with VO talent before ultimately editing it and mixing it all together to fit the rhythm of the animation.
6.Animation – The first real look at how it all comes together. While not totally polished, you’ll still get an accurate understanding of where your explainer video is ultimately going to be.
7.Finalization – Exactly how it sounds. The final tweaks are made, the timing is perfected, and the finishing touches are put on. It’s always an exciting moment when we get to deliver the final video.
Remember earlier when I mentioned the challenges with hiring a band of freelancers? Well, here are distinct advantages to hiring a video production company to counter that:
•You get a full team of professionals who have loads of experience working together
•With an established production house, you’ll be able to see plenty of work in their portfolio and know the kind of quality you’ll ultimately get
•There will be far less work and hassle on your end
•You can rest assured that the best choices are being made to represent your brand
•You’ll have a project manager that you can communicate with at any time as a point of reference
This is the option that best fits most businesses looking for an explainer video. You can get incredible work for a reasonable price (our prices begin at $2000), and you can also go higher up the cost spectrum and hire a production company who will spend months creating something more like an actual piece of moving art.
There’s also the final possibility, which adds an extra element to all this.