#Product Videos

An Easy, Quick, and Effective Way to Explain or Demo Your Product

A good product video can do more for your product in a minute or two than an entire website can. Focus on your target audience, recognize their pain points, and then highlight the solutions and benefits your product or service delivers.

High Quality Animated

Product Videos Starting at $2500

What Is A Product Video And How Does It Work?

A good product video can do more for your product in a minute or two than an entire website can. Focus on your target audience, recognize their pain points, and then highlight the solutions and benefits your product or service delivers.

Sure, the phrase “product video” may seem self-explanatory. But a product video is much more than a simple video explaining your product or service. One of the most important aspects is grabbing (and holding) a viewer’s attention, which is why establishing emotional engagement within the first 10 seconds is key.

There are different ways of doing this; a common (and effective) method is problem/solution. Remind the viewer about that thing they struggle with. Then let them know all the ways your product WILL help them. Keep it short, keep it entertaining, sprinkle in key details, and leave them with a strong call to action.

What Questions Should A Product Demo Video Answer?

With a product video, you want to give people answers, but you don’t want to dump information on them. Too often, companies want to make a video that throws in everything and the kitchen sink. We get it! You’re proud of your product, and you’re excited to show the world all the amazing things it can do.

But, as we’ve mentioned so often, people’s attention spans are shorter than ever. Here’s what our experience shows works best for a product video:

  • An engaging opening metaphor or emotional hook
  • One sentence answer to “Why should someone use my product?”
  • 2-3 supporting benefits
  • Tell viewers what they need to do next
  • Let them know how to do it
  • That’s it! Keep it short, keep it simple. Get them interested, and get them to take action.

Examples Of Product Videos

How Can I Use My Product Video In Marketing?

A good product video can do more for your product in a minute or two than an entire website can. Focus on your target audience, recognize their pain points, and then highlight the solutions and benefits your product or service delivers.

Sure, the phrase “product video” may seem self-explanatory. But a product video is much more than a simple video explaining your product or service. One of the most important aspects is grabbing (and holding) a viewer’s attention, which is why establishing emotional engagement within the first 10 seconds is key.

There are different ways of doing this; a common (and effective) method is problem/solution. Remind the viewer about that thing they struggle with. Then let them know all the ways your product WILL help them. Keep it short, keep it entertaining, sprinkle in key details, and leave them with a strong call to action.

How Long Does It Take To Create A Branded Video?

Typically, our video production process takes 6-8 weeks. This covers:

  • Discover, where we learn your goals
  • Story conceptualization
  • Scriptwriting
  • Storyboarding
  • Voice recording and audio mixing
  • Animation
  • Video finalization

Animated Product Videos V.S. Live Action Product Videos

Which Is Better? More Importantly, Which is Better for You? Live action product videos are great. But there are a couple ways that animated product videos could work better for you. The first is cost. At Yans Media, we produce and create videos starting at $2500 for a 60 seconds of high quality animated content. You will not be able to create a live-action product video for anything close to that.

Additionally, animated explainer product videos allow you to be more creative with how you present your product or service with all the different styles available – like motion graphics, 2D, 3D, and so on.

How Long Does It Take To Create An Animated Product Video

Generally, it takes 6 – 8 weeks to create a product video.

Rush projects are possible for an additional cost.

How Much Does It Cost To Make An Animated Product Video

At Yans Media, our typical range for product videos is between $2500 and $4500 per minute. This gets you a professional team of writers, artists, and project managers to create a product video that best suits your needs. We’re also happy to talk with you about bigger projects as well. Just ask!