ButcherCrowd is an Australian startup offering ethically and sustainably sourced meat and seafood directly from local farmers and fishermen. Their mission is to provide high-quality, hormone-free, and antibiotic-free produce while supporting Australian agricultural communities and challenging the supermarket monopoly.
Creative Approach:
We developed a video that used multiple hooks to target common consumer pain points, such as rising prices, questionable product quality, and unfair treatment of local farmers by supermarkets. The video emphasized ButcherCrowd’s commitment to transparency, quality, and sustainability. It showcased their locally-sourced, grass-fed and pasture-raised meats, and highlighted how the platform empowers Australian farmers and fishermen.
To maximize marketing impact, we incorporated a split testing strategy for the video’s hooks and calls-to-action (CTAs). We plan to test different variations, such as “Build your box today from as low as $4.89 per meal” and “Check our website now to activate your new customer offer!” to identify the most effective messaging. By analyzing the performance of these elements, we aim to optimize the video’s effectiveness in driving conversions and customer engagement.
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