Qstream for pharmaceutical sales teams video case study

Qstream is an innovative platform developed at Harvard Medical School that delivers microlearning through mobile devices to increase knowledge retention and drive essential skills for sales teams. It’s clinically proven to boost information retention by up to 170%, making it a powerful tool for pharmaceutical companies aiming to enhance their sales performance.

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Creative Approach:

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For this project, we developed a storyboard and script that showcased the daily challenges faced by pharmaceutical sales teams. The video used engaging visuals and dynamic animation to illustrate how Qstream integrates seamlessly into the reps’ workflow, delivering brief Q&A challenges that are easy to engage with and designed to maximize retention. We highlighted the platform’s key features, such as performance heatmaps and coaching dashboards, to demonstrate how Qstream provides actionable insights for managers, helping them focus their efforts where it’s needed most.

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To ensure the video’s messaging aligned with the customer journey, we planned to test different hooks and calls-to-action, adjusting them based on audience response to optimize the marketing impact.

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