Animated Explainer Video Production Process

explainer video production process

Animation  Production Process

Short and compelling animated videos can easily explain concepts, products, and services by breaking them down into simple and attractive motion visuals. Animated explainers are also particularly useful for grasping ideas in a world with short attention spans and a craving for flashy images.

Got an idea? Our animated video company got the video for you. But here we will talk about animation production process and how we put all the pieces together and make an explainer video.

BrieF & Research

Every marketing video starts with the conversation about an idea. Our team of researchers engages you and ensures to learn as much about your product, service or issue as possible. The process of research also evaluates the market to figure out the way for putting out the right message in the best way.

animated video brief


The script is a very important element in creating a killer explainer video. Before even a single image is put into motion for the explainer video, we talk to you about the concept.

Our video production creative team puts their heads together for nailing the right concept and script. The key is to present the message in the simplest, most comprehensive manner to our audiences.

explainer video script


The most engaging male or female voices with the right accent are selected from our pool of talent to set the right pace for the animated explainer video. The perfect voice over reinforces the message of the video and can make a world of a difference.

Illustration & Design

A visual concept is nowhere without an idea of what the video would actually look like. In the light of the concept, custom-designed illustrations are created to fit the brand of the client. This process includes the design of both the characters and the environment in the explainer animated video.

Mood Board&Storyboard

We will send you several mood boards (a type of collage consisting of images intended to project a particular style or concept) and sketch out a storyboard that shows how the script will play out – scene by scene.

animation sketch

animation production style


The next we will send you 2-3 custom, full-color visuals that will give you a great idea of what the finished video will look like. Depending on your video, may include text, characters, backgrounds, icons and more. After you sign off, we will create the full story with the final visuals.

Once conceived, the animation design is shared for approval, following which these images are set into motion.


Once the script and storyboard are approved, we move on to putting our words into action. The animation & motion graphics phases involve building the necessary images to go with the message. This phase requires great attention to detail and each step ensures that the visuals created in the production stage would actually reflect the concept.

explainer video animation process


This is the phase that gives the video its final look. Post-production involves the complete process of editing including sound mixing, background music, and graphics including lower thirds. Once the video is finalized, we send it to you for feedback and make any needed video

Finally, your video is ready to be shared with the world.