Think Pinterest is just for recipes and home decor?
Think again.
Pinterest has quietly become one of the most powerful platforms for video marketing—delivering higher engagement, better click-through rates, and stronger conversions than many of its flashier rivals.
In this post, we’ve pulled together 27 must-know Pinterest video stats that prove why video Pins are dominating in 2025.
Whether you’re running ads or posting organically, these numbers will reshape how you think about Pinterest as a serious growth channel.
Why Pinterest Video Marketing Is a Game-Changer
You don’t realize it yet, but Pinterest videos might just be the missing piece in your marketing strategy. Unlike other platforms where videos get lost in an endless scroll, Pinterest users actively seek inspiration, making them primed to engage with and act on video content.
Here’s the truth: video Pins have 3x higher click-through rates (CTR) than static images. And with video completion rates twice as high as the average social media campaign, it’s clear that Pinterest isn’t just another video-sharing platform—it’s a high-intent search engine where users come ready to discover, save, and buy.
The Power of Pinterest Video Content (Backed by Data)
Pinterest’s highly engaged audience spends more time watching and interacting with videos than on most other platforms. Consider these stats:
- 537 million active monthly users on Pinterest.
- Almost 1 billion video views every day.
- Over 900 million video views are on mobile devices.
- Videos on Pinterest have a 20% higher click-through rate (CTR) than static images.
- Pinterest ranks in the top 5 social media platforms for purchase-driven users.
- Views are projected to increase over 21% every day.
- Pinterest is projected to generate $4.2 billion in ad revenue this year.
- Pinterest users spend 2x more than they initially planned when discovering new products.
Pinterest vs. YouTube, Instagram, and TikTok
Since Pinterest is not solely a video platform like YouTube, videos on Pinterest are often seen as a treat for the user, naturally grabbing more attention than static Pins. But how does Pinterest compare to other platforms?
- Pinterest videos have 3x higher viewability than on other platforms.
- Unlike Facebook, where video ads often have lower CTR than image ads, Pinterest videos outperform static Pins by 3x.
- Pinterest users are 55% more likely to buy a product after watching a video about it.
- Pinterest trends last 21% longer than trends on other social platforms.
- Pinterest delivers 2x higher ROAS for retail brands compared to other platforms.
- Brands get more efficient conversions, typically 2.3x more than on other platforms.
Useful resource:
Social Media Video Statistics That You Can’t-Miss
Best Practices for High-Performing Pinterest Videos
To maximize engagement and conversions, follow these battle-tested Pinterest video strategies:
1. Keep It Short and Engaging
- 6-15 seconds is the ideal length for Pinterest video ads.
- Videos under 60 seconds perform best for organic engagement.
- Start with a compelling hook in the first 2 seconds to stop the scroll.
2. Optimize for Mobile Viewing
- Use vertical (9:16) or square (1:1) formats for maximum impact.
- Most users prefer the mobile app, so stick to a 2:3 aspect ratio.
- Ensure text overlays and captions since 83% of people watch videos without sound.
- Keep your visuals bright, clean, and brand-aligned to stand out in feeds.
Learn more about:
Vertical Video Statistics
3. Leverage Pinterest’s Search Algorithm
- Use keyword-rich titles and descriptions to rank higher in Pinterest search.
- 96% of all Pinterest searches are unbranded, meaning huge potential for discovery.
- Add relevant hashtags (e.g., #DIY, #HomeDecor, #FashionTips) to increase discoverability.
- Optimize thumbnails with engaging visuals to increase click-through rates.
4. Tell a Story, Solve a Problem
- How-to videos, quick tips, and storytelling formats work best.
- 85% of Pinners have made a purchase based on brand Pins, so showcase products in action.
- Pinterest has seen a 50% year-over-year increase in buyable items saved to boards.
5. Use Video Ads for Maximum ROI
- Promoted video Pins convert 20% better than organic ones.
- Pinterest delivers 2x higher return on ad spend (ROAS) for retail brands.
- Shoppable Video Pins are on the rise, allowing direct purchases from videos.
- Avoid placing your logo in the lower right corner to prevent overlap with the Pinterest logo.
Top Industries Thriving with Pinterest Video Marketing
Pinterest video marketing isn’t just for any brand—it’s tailor-made for industries that rely on visual storytelling and inspiration:
✅ E-commerce & Retail: Video Pins drive higher shopping intent, and 85% of weekly Pinners make purchases based on Pins.
✅ Fashion & Beauty: Beauty tutorials, style guides, and product demos see 86% purchase intent.
✅ Food & Beverage: Recipe videos get 240% more engagement year-over-year.
✅ Home & DIY: 23 billion home decor Pins prove Pinterest is the go-to platform for design inspiration.
✅ Travel & Lifestyle: 72% of Pinterest users use the platform to plan trips.
Future Trends: Where Pinterest Video Marketing Is Headed
🚀 Increased Personalization: AI-driven recommendations will show users more relevant video content based on browsing habits.
🎥 Shoppable Video Pins: Expect more integrations that allow users to buy products directly from video Pins.
📲 Pinterest Watch Tab Growth: Pinterest’s TikTok-style Watch Tab is gaining traction, creating more immersive video experiences.
🛍️ Better Ad Targeting & ROAS: Pinterest is projected to generate $4.2 billion in ad revenue in 2025, reinforcing its value as a paid marketing channel.
Final Thoughts: Why You Need Pinterest Video Marketing Today
Pinterest isn’t just another social media platform—it’s a high-intent, discovery-driven ecosystem where videos drive real engagement and sales. If your brand isn’t leveraging Pinterest videos yet, you’re leaving money on the table.
Now, stop scrolling and start creating. Your audience is waiting.
