CryptoSimple video case study

CryptoSimple is a platform designed to make crypto investing accessible and easy for everyone. It creates diversified crypto portfolios based on a user’s financial goals, without the need for complex wallets or technical knowledge. By offering a simplified, automated investing experience, CryptoSimple empowers both novice and experienced investors to earn returns without the usual complications of crypto investing.

‍

Creative Approach:

‍

To effectively communicate the value of CryptoSimple, we developed an explainer video that speaks directly to the pain points of the target audience. The video introduces Emma, a relatable character, who represents the typical investor overwhelmed by the complexities of crypto investments.

‍

The narrative follows Emma’s journey, highlighting how CryptoSimple transforms her experience from confusion to confidence.

The visuals illustrate the platform’s features, including expert guidance, a straightforward onboarding process, and the ease of setting up recurring investments—all shown through dynamic animations and engaging interactions with CryptoSimple’s friendly robot adviser. The video also emphasizes the platform’s secure and regulated approach, reassuring viewers of CryptoSimple’s credibility.