Solana – Proof Of History Explainer Video

Challenge

We recognized something special in Solana right from the start. Even those not well-versed in cryptocurrency could sense the vibrant energy of their team.

Yet, the complexity of their technology posed a significant challenge. Frankly, it was not just difficult to explain; it was challenging to comprehend, especially since there was limited documentation available at the time we began the project.

This presented us with the unique challenge of demystifying the technology for investors and non-tech-savvy audiences alike.

Solution

We wanted to create a futuristic style to create intrigue and interest but also align with the brand. Using a monochrome color palette and modern graphics, we put the viewer “inside” Solana’s proof of history process.

The result allows anyone watching to be taken along a journey that breaks down a complex process into a concept that can be much more easily digested in a minute’s time.

The results

Proof of History was once the only video on Solana's homepage. It helped introduce the brand and its innovative technology to a larger audience.

Today, Solana has grown into a 25 billion-dollar company. While their product was revolutionary, this particular video played a crucial role in breaking the ice. Even now, it remains one of the most-watched videos on their YouTube channel, garnering nearly 100,000 organic views.