Consensus is a pioneering startup aiming to transform the way social networks function by eliminating noise, bots, and distractions. Their platform focuses on verified identities, community-driven content review, and an ad-free experience, fostering genuine and impactful user engagement.
Project Overview:
We created an explainer video for Consensus that highlighted the platform’s unique approach to social networking. Using dynamic animation, we illustrated the platform’s features such as identity verification, point-based contributions, and a fair content moderation system. The messaging targeted users frustrated with existing social media platforms and emphasized the platform’s focus on integrity and real-world impact.
Marketing Approach:
To maximize effectiveness, we used a split funnel strategy, customizing calls-to-action (CTAs) based on the customer journey stage. The video encouraged viewers to join the waitlist with an immediate incentive—100 points—motivating early adopters and building excitement around the platform.
Impact:
The video quickly gained traction, boosting sign-ups and building a loyal user base. The split funnel strategy ensured that users were engaged at every stage of their journey, driving conversions and enhancing brand awareness for Consensus.
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