Orocommerce explainer video series case study

Client: OroCommerce

Project: Multi-Video Series

Scope: 3 Videos

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About OroCommerce:

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OroCommerce is a specialized B2B eCommerce platform designed to meet the complex needs of manufacturers, distributors, and wholesalers. It integrates seamlessly with CRM, ERP, and other critical business systems, providing businesses with a robust, scalable solution for digital transformation.

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Creative Approach:

We developed a multi-video series to strategically showcase the comprehensive benefits of OroCommerce, positioning it as the ultimate solution for B2B eCommerce. Each video focused on a specific aspect of the platform to address unique business needs:

1. Explainer Video:

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This video introduced OroCommerce as the complete B2B-focused platform, emphasizing its advantages over consumer-grade eCommerce solutions. We highlighted features such as personalized catalogs, multi-organization management, and low-code workflow automation to demonstrate how the platform is designed specifically for B2B challenges.

2. Workflow Functionality:

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We illustrated how OroCommerce’s workflow automation capabilities streamline complex order processing and customer onboarding tasks. Using the example of AZ MedSupply, we showed how the platform reduces manual work and minimizes errors, catering to diverse customer segments like small private practices and larger hospitals with specific purchasing needs.

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3. Salesforce Integration:

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This video detailed the integration of Salesforce CRM with OroCommerce, providing a nearly turn-key solution for launching a self-serve B2B store. The video demonstrated how this integration allows businesses to digitize their catalogs quickly and maintain a consistent CRM system, making it easy for sales teams to adapt without significant disruption.

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By segmenting the content across three videos, we ensured that each piece of the series addressed specific pain points, presented clear benefits, and resonated with the target audience, helping OroCommerce connect effectively with mid-sized B2B businesses.

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